Did you know that when the young Kate Moss and Mark Wahlberg shot the now infamous Calvin Klein advert back in 1992, they hated each other? Mark even says that it was the most embarrassing moment of his life.
That aside, it was an incredible image that propelled both of them into the spotlight - in part because Kate's waifish, petite looks were so different to the other models of the time.
But of course, theirs wasn't the only style ad to have garnered attention. Here, we revisit some of the coolest, most daring and original fashion advertising campaigns ever.