Jump to Main ContentJump to Primary Navigation
Top

This is the most pinned wedding dress in the world

weddingdress1.jpg

The most popular wedding dress on the internet may surprise you.

A boho design by a little-known Australian bridal label has been revealed as the most pinned-wedding dress on Pinterest.

On paper, perhaps it shouldn't be so desirable. It has spaghetti straps, a thigh-flashing split and a plunging lace bodice. 

But somehow, it all works. It works so well in fact, that the Grace Loves Lace Hollie dress has been pinned more than 2.5 million times and is a worldwide sell-out since it launched in 2013.

Grace Loves Lace 'Hollie' dress

Ta da: The Grace Loves Lace 'Hollie' dress

grace loves lace hollie

The Hollie is backless

Designer Megan Ziems, the founder of the six-year-old firm, which is based in Queensland, created and named the signature dress for her sister, according to Harpers Bazaar Australia.

Its popularity was further boosted by Made in Chelsea star Millie Mackintosh, who changed into the gown for her wedding reception when she married Professor Green in 2013.

Grace Loves Lace 'Hollie' dress

Indoors or outdoors, it's good to go

More than 2,000 of the handmade dresses have been sold, but Grace Loves Lace has now stopped making the design.

The label has instead designed the Hollie 2.0 dress, an almost identical version of its cult favourite.

The updated design keeps the hand-cut French lace bodice and flowing silk chiffon overlay, adds delicate lace detail to the straps, and lengthens the intricate floral lace underskirt.

Hollie 2.0, which retails at around £1,300, already has a waiting list of 700 brides who have ordered the new design.

Grace loves lace

The dress is a sell-out

Ziems says she started the label because she was tired of seeing the same bridal styles.

"The industry back then was all about the strapless, boned, corset dress OR the boned corset fitted fishtail gown." she tells Hitched.co.uk.

"Neither worked for me and I was really surprised at how it was so stuck in that ‘uniform’ state. I knew that our designs and the method of selling them would work for me, so was bound to work for others."

Introducing the Hollie 2.0:

Iconic celebrity wedding dresses

Related

bridget book x 3

Bridget Jones’s Baby: Helen Fielding reveals major news

rexfeatures_5712368bn.jpg

Ashley Graham's strong response to those shaming her for working out

sprite advert sexist banter.jpg

Sprite's #BrutallyRefreshing advert slammed for 'sexist banter'

More

This is how to get a refund for those faded Topshop Joni jeans

You'll be trawling your room for Topshop receipts by the end of reading this

by Megan Murray
18 Aug 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

18 Aug 2017

This simple Zara dress has been absolutely everywhere this summer

There’s even a blog dedicated to sightings of ‘the dress’

by Moya Crockett
17 Aug 2017

This week's Style List: from luxe glasses to teen queens

Be a travel writer, go Seventies, and perk up your cereal

by The Stylist web team
16 Aug 2017

The internet is incredibly divided over ASOS’ newest fashion item

“How can I start an online petition to stop this?”

by Kayleigh Dray
15 Aug 2017

Primark reckons you’ve been saying its name wrong all these years

Do you say Pry-mark or Pree-mark?

by Kayleigh Dray
15 Aug 2017

ASOS has just made it easier to find your dream outfits

Gone are the days of wondering where that blogger's outfit is from

by Megan Murray
11 Aug 2017

Heidi Klum’s collection with Lidl has arrived, and it's all under £50

*Grabs purse*

by Susan Devaney
10 Aug 2017

The dark secret hidden in Sansa Stark’s costume on Game of Thrones

There’s more to Sansa’s outfit than meets the eye...

by Kayleigh Dray
10 Aug 2017

This is the most popular summer dress on Zara right now

The internet has fallen hard for this unusual high street dress

by Kayleigh Dray
08 Aug 2017