Once upon a time, fashion inspiration was gleaned from two main sources. First, there were glossy magazines, in which high-end designer clothes were presented in highly stylised, fantasy-inducing settings: gorgeous, for sure, but often not immediately transferable into the ‘real world’.
On the flipside was the real world itself. From the girl on the bus whose hairstyle we made a mental note to try and replicate to the colleague whose bright outfits motivated us to try colour-blocking, the women around us have long provided styling ideas for us to ‘borrow’.
But now, of course, there’s a third way to find inspiration for our next look. Social media sits somewhere in between fantasy and real life, providing fertile ground for the spread of fashion trends – and a strong online following is now a vital form of advertising for brands.
Marketing platform Insightpool conducted a survey to find out just which labels have mastered the social media game, looking at various criteria including audience engagement, tags by fashion influencers, and the percentage of conversations about fashion and related keywords on Instagram and Twitter.
Scroll through to see the full list.
Main image: Rex Features