Jump to Main ContentJump to Primary Navigation

These are the 10 most popular fashion brands on social media right now

Once upon a time, fashion inspiration was gleaned from two main sources. First, there were glossy magazines, in which high-end designer clothes were presented in highly stylised, fantasy-inducing settings: gorgeous, for sure, but often not immediately transferable into the ‘real world’.

On the flipside was the real world itself. From the girl on the bus whose hairstyle we made a mental note to try and replicate to the colleague whose bright outfits motivated us to try colour-blocking, the women around us have long provided styling ideas for us to ‘borrow’.

But now, of course, there’s a third way to find inspiration for our next look. Social media sits somewhere in between fantasy and real life, providing fertile ground for the spread of fashion trends – and a strong online following is now a vital form of advertising for brands.

Read more: Ikea issues hilarious response to Balenciaga’s £1,670 copy cat shopping bags

Marketing platform Insightpool conducted a survey to find out just which labels have mastered the social media game, looking at various criteria including audience engagement, tags by fashion influencers, and the percentage of conversations about fashion and related keywords on Instagram and Twitter.

Despite the Insta-fame of specific high street items, it was designer brands that proved most popular – but several more affordable brands also made the cut.

Scroll through to see the full list.

Main image: Rex Features


christian louboutin unicorn skin heel boots.jpg

Behold Christian Louboutin’s colour-changing unicorn boots

nail polish shades.jpg

Do you own the most popular nail colour on Pinterest?

topshop style summer 2017.jpg

This Topshop dress is going to be absolutely everywhere this summer


Five fresh beauty trends to try from London Fashion Week

From fierce feline flicks to subtle glitter motifs

20 Sep 2017

The year’s best fashion alliance has landed

20 Sep 2017

This week's Style List: from beautiful interiors to classic jewellery

Shop 30 little pick-me-ups

by The Stylist web team
20 Sep 2017

Tommy Hilfiger hosts the LFW finale of dreams

Gigi Hadid leads the fashion pack in a catwalk extravaganza

20 Sep 2017

This supermarket has just solved your Halloween dressing dilemmas

Disney villains assemble

by Megan Murray
20 Sep 2017

What the Stylist team are wearing at Fashion Week

Check in here for style inspiration

20 Sep 2017

Street style highlights from London Fashion Week

From the birthplace of edgy and subversive trends

by Anna Brech
20 Sep 2017

Stars on the front row at London Fashion Week

The people, the parties, the on-point looks

20 Sep 2017

Watch and shop the Tommy Hilfiger show live from LFW

Tune in to see the new collection unfold, and order your favourite looks direct from the runway

19 Sep 2017

Elisabeth Moss hid secret “f**k you” to the patriarchy in Emmys outfit

We expected nothing less from The Handmaid’s Tale star

by Kayleigh Dray
19 Sep 2017