Jump to Main ContentJump to Primary Navigation

Mulberry Reveals Spring Campaign


It may not be beach weather yet, but the iconic label is getting us in the mood for summer with the launch of its new collection - to the bold backdrop of the British seaside.

Eschewing the glamour of white sands in foreign climes, the British label showcases its Spring Summer 2012 offerings on Brighton Beach amid giant sticks of candy-striped rock, oversized fish and chips wrappings and huge puddles of melting ice creams.

Frida Gustavsson and Lindsey Wixson model the bright new yellows Bayswaters and daring animal print Travel Day Bags, along with soft cream and brown tones that more in keeping with Mulberry's traditional style.

Scroll down to see images from the campaign...

The bright and youthful new campaign was dreamt up by the brand's creative director Emma Hill, who said the shoot was inspired by her childhood holidays at the beach.

Mulberry's takings have shot up since Hill took the helm in 2008, posting a 44% rise in sales towards the end of last year.

Which bag is you're favourite? Let us know on Twitter.

Words: Anna Pollitt



The surprising Zara item that is selling out across the globe

It can be yours for just £59

by Sarah Biddlecombe
25 Oct 2016

This clothing range is designed to raise awareness of mental illness

“It’s not a delusion, you are incredible”

by Amy Swales
24 Oct 2016

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

24 Oct 2016

The Met Gala 2017 theme will bring some serious high-fashion weirdness

Katy Perry and Pharrell Williams are set to host the fashion world’s biggest party.

by Moya Crockett
24 Oct 2016

In memory of Richard Nicoll, one of fashion's brightest talents

by Alexandra Fullerton
22 Oct 2016

Octogenarian bride shows us all how it's done

She married her beau 60 years after they first met

by Amy Swales
21 Oct 2016

Vogue editor Alexandra Shulman opens up about her anxiety

by Harriet Hall
21 Oct 2016

These are the most popular boots on Pinterest right now

They’re total lust-haves…

by Kayleigh Dray
20 Oct 2016

Contain yourselves: Mr. Men and Little Miss stamps have arrived

We're going to be writing more letters

by Amy Swales
20 Oct 2016

Victoria Beckham announces new fashion collaboration

(and it's affordable)

by Harriet Hall
20 Oct 2016