Jump to Main ContentJump to Primary Navigation
Top

Mulberry's Monster A/W 2012 Campaign

monster-hero.jpg
monster-hero-2.jpg
monster-hro-3.jpg

Mulberry’s Autumn/Winter collection charmed us with its ‘Where the Wild Things Are’-esque fantasy of shaggy fur and sheepskin – and now the brand have launched a fairy tale campaign to match.

Shot by British photographer Tim Walker (lavish, fantastical photo shoots are his trademark), the Autumn Winter 2012 campaign plays on the romance and darkness of children’s fairy tales.

In her third campaign for the label, Doll-like model Lindsey Wixon is pictured frolicking in a dreamlike English forest dressed in key looks from the collection (that shaggy fantasy fur, an eye-popping orange dress plus the latest Del Ray, Alexa and Maisie bags, of course), encountering the kind of huge furry monsters you used to imagine under the bed/sink/in the cupboard.

The campaign’s Art Director Ronnie Cooke Newhouse says the photos are “iconic, ironic and a little bit naughty.” Photographer Tim Walker has said “Ever since I was a little boy, I always hoped to see a monster in the woods. Now, we all get to.” And us? Aside from wanting the shaggy coat for this miserable June weather, we can’t stop humming “What’s that coming over the hill…is it a monster, is it a monster?”

Images: Photographer; Tim Walker, Art Direction; Ronnie Cooke Newhouse and Stephen Wolstenholme at House and Holme

What do you think of the campaign? Let us know @StylistMagazine on Twitter or on Facebook.

Related

Skirt-sleeping.jpg

Mulberry's fashion film wins award

mulberrybookhero.jpg

Mulberry: The Book

lana-hero2.jpg

Lana inspires Mulberry bag

Comments

More

Primark is dropping a wedding range just in time for ‘I do’ season

The brand released a preview on social media

by Amy Swales
28 Apr 2017

This summer’s biggest sell-out item is finally back in stock

Get thee to the shops, stat

by Kayleigh Dray
28 Apr 2017

Instagram has fallen in love with these unusual high street sandals

Expect to see them everywhere this summer...

by Kayleigh Dray
27 Apr 2017

These are the 10 most popular fashion brands on social media right now

From Nike to Chanel

by Moya Crockett
27 Apr 2017

Unusual wedding dresses for beautifully bold brides

The best dress and accessories inspo at Bridal Fashion Week

by Amy Swales
27 Apr 2017

Elisabeth Moss' secret tribute to The Handmaid’s Tale on red carpet

Did you spot her outfit’s hidden symbolism?

by Kayleigh Dray
27 Apr 2017

Ikea issues hilarious response to Balenciaga’s £1,670 copy cat bags

Touché.

by Sarah Biddlecombe
26 Apr 2017

Behold Christian Louboutin’s colour-changing unicorn boots

This is love at first sight

by Sarah Biddlecombe
26 Apr 2017

Government slammed for “cop out” response to dress code laws

Your employer can demand you wear heels to work

by Sarah Biddlecombe
21 Apr 2017

This Primark item is going for over double its original price on eBay

Do you own the must-have high street number?

by Kayleigh Dray
21 Apr 2017