Jump to Main ContentJump to Primary Navigation
Top

Mulberry's Monster A/W 2012 Campaign

monster-hero.jpg
monster-hero-2.jpg
monster-hro-3.jpg

Mulberry’s Autumn/Winter collection charmed us with its ‘Where the Wild Things Are’-esque fantasy of shaggy fur and sheepskin – and now the brand have launched a fairy tale campaign to match.

Shot by British photographer Tim Walker (lavish, fantastical photo shoots are his trademark), the Autumn Winter 2012 campaign plays on the romance and darkness of children’s fairy tales.

In her third campaign for the label, Doll-like model Lindsey Wixon is pictured frolicking in a dreamlike English forest dressed in key looks from the collection (that shaggy fantasy fur, an eye-popping orange dress plus the latest Del Ray, Alexa and Maisie bags, of course), encountering the kind of huge furry monsters you used to imagine under the bed/sink/in the cupboard.

The campaign’s Art Director Ronnie Cooke Newhouse says the photos are “iconic, ironic and a little bit naughty.” Photographer Tim Walker has said “Ever since I was a little boy, I always hoped to see a monster in the woods. Now, we all get to.” And us? Aside from wanting the shaggy coat for this miserable June weather, we can’t stop humming “What’s that coming over the hill…is it a monster, is it a monster?”

Images: Photographer; Tim Walker, Art Direction; Ronnie Cooke Newhouse and Stephen Wolstenholme at House and Holme

What do you think of the campaign? Let us know @StylistMagazine on Twitter or on Facebook.

Related

Skirt-sleeping.jpg

Mulberry's fashion film wins award

mulberrybookhero.jpg

Mulberry: The Book

lana-hero2.jpg

Lana inspires Mulberry bag

More

Stylish hooded coats to see you through the wetter months

And all come in under £150

by Nicola Colyer
21 Sep 2017

See inside Swarovski's Crystal Wonderland party at Milan Fashion Week

Soak up the high-octane glamour

21 Sep 2017

Meet the new generation of celebrity children taking over Fashion Week

These fresh faces are set to outshine their famous parents

by Anna Brech
21 Sep 2017

Five fresh beauty trends to try from London Fashion Week

From fierce feline flicks to subtle glitter motifs

20 Sep 2017

The year’s best fashion alliance has landed

20 Sep 2017

This week's Style List: from beautiful interiors to classic jewellery

Shop 30 little pick-me-ups

by The Stylist web team
20 Sep 2017

Tommy Hilfiger hosts the LFW finale of dreams

Gigi Hadid leads the fashion pack in a catwalk extravaganza

20 Sep 2017

This supermarket has just solved your Halloween dressing dilemmas

Disney villains assemble

by Megan Murray
20 Sep 2017

What the Stylist team are wearing at Fashion Week

Check in here for style inspiration

20 Sep 2017

Street style highlights from London Fashion Week

From the birthplace of edgy and subversive trends

by Anna Brech
20 Sep 2017