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New wave shopping in the fashion capitals


Pristine changing rooms, glossy walls and heaving rails… Finding new stores is one of life’s greatest pleasures – we’ve picked the four best from the most stylish cities.

Longchamp, London

The Parisian brand’s global flagship, opening on 16 September, is big news – two floors of timeless accessories, leather and silk separates and luggage that’ll guarantee an upgrade. Look out for the Union Jackadorned Légende, a limitededition only available here – the perfect Gallic-Brit union.

229 Regent Street; uk.longchamp.com

The Broken Arm, Paris

Offering a clean, Scandi vibe in the middle of bohemian Le Marais, The Broken Arm is the newest concept store to attract the painfully hip and ridiculously creative. Hidden inside a grandiose, century-old building near the Carreau du Temple covered market, it serves up fresh croissants and coffee in its adjacent cafe – alongside an excellently curated selection of everything from Kenzo and Carven to art books and fancy desk supplies. Pastries and shopping: what more could you want?

12 Rue Perrée, 75003; the-broken-arm.com

American Two Shot, New York

Run by two best friends hailing from Miami, this shop is a clothing store by day, hipster party venue by night. Stocking cult US brands such as The Lake & Stars and Porter Grey, as well as vintage streetwear and cheeky homeware, its edgy, offbeat vibe is cemented by exposed brick backdrops. Throw in walls used as a gallery and an in-house Nicaraguan coffee shop, Cafe Integral, run by a fellow Miamian friend and you have contemporary New York at its best.

135 Grand Street, 10013; americantwoshot.com

Who*s Who, Milan

With an interior designed by contemporary architect Fabio Novembre, this boutique of the Italian clothing brand is worth visiting for its slick setting alone. Hidden a few blocks away from the city’s famed Duomo, it’s filled with rails of party-ready dresses, statement outerwear and printed blouses. Look out for the LED-trimmed silhouettes and chic hall-of-mirrors effect with polished steel walls atop monochrome tiled floors. If this is the future of shopping, we like it.

Corso Venezia 8; whoswhobrand.com



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