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My Life. My Style. My Look: The Video Producer


What you wear is your chance to express yourself, whoever you area, wherever you are. That’s why New Look's ‘My Life, My Style, My Look’ campaign is celebrating people who demonstrate their individuality and personality through fashion. Here we meet New Look’s video producer, Elise Augustin, to find out how she expresses herself through style.

My Life

I’m the international video producer for New Look, so I produce all of our video content, with the help of an external team of course! I also set up shoots at home for my beauty blog and in between all that, I’m preparing for my wedding – including making my own dress. My best friend is designing it which is super exciting!


My Style

My style is elegant, but always with a twist. I love simple clothes – I’d say jeans, shirt and heels is my go-to look, but with interesting shapes, pops of colour or embellishments. I think there’s a real link between what you wear and how confident you feel, so I only explore trends that I feel really work for me.”


My Look

These pearl-encrusted jeans are so pretty and the balloon shape of the sleeves makes this my perfect white shirt. I’m a big fan of classic pointed-toe shoes, especially in an on-trend print – and these are comfy enough to dance in, making this whole look a great party outfit. Who do I look to for my style inspiration? Jeanne Damas, Olivia Palermo and Solange.


Follow Elise on Instagram @Lumi_Lise

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