Jump to Main ContentJump to Primary Navigation
Top

“Kudos for showing a real woman”: Nike celebrates all body sizes with hit new sports bra advert

nike.JPG

There's nothing we love more than a body positive movement, and Nike's new campaign ticks all the right boxes.

The brand has taken to Instagram to share their top tips for finding the right sized sports bra and shared each piece of advice with beautiful images of women of all shapes and sizes - all wearing a correctly fitted sports bra, natch.

The first image (below), which was shared last Thursday, has so far racked up almost 71,000 likes and 1,365 comments (at the time of writing), with followers taking to the social media platform to praise the brand for celebrating real womens' bodies.

"Thank you for finally representing curvy athletes," wrote one user. "I'm tired of trying to find my work out wear in size large when the only sizes available are small or extra small."

"Kudos for showing a real woman. I say keep it coming! Woman of all sizes deserve fabulous fitness clothes," wrote another.

The brand shared a total of four images over the weekend, with the accompanying advice ranging from how to know if you're wearing the right size sports bra and how best to support your breasts while exercising.

A spokesperson responded to the flood of positive images by writing on the first post, "we hear you, and we'll be sure to let our team know your thoughts".

As one user wrote, "this is a big step towards true body equality".

Bravo, Nike.

Related

Capture.JPG

International cult fashion brands to flesh out your style repertoire

trousers 2.PNG

21 of the best trousers and culottes for temperamental summer days

THEA_DRESS_IVORY_1.jpg

Here comes Reformation's latest sustainable bridal collection

Suitcases_rt.jpg

Exclusive: Louis Vuitton’s new rolling trunks

138640576.jpg

French women take to Twitter to fight the shaming of body hair

rexfeatures_5635658aj.jpg

Model pens powerful letter on the fashion industry's role in racism

illustration (1).jpg

All About Afro: unravelling the culture behind African hair braiding

Van Badham Steve Price QA.png

Writer branded “hysterical” during TV debate reveals online abuse

73030288_15.jpg

Make your wardrobe pop with the best yellow buys

Comments

More

Where to buy the most iconic party dresses in film on the high street

Including THAT green dress from Atonement...

by Sejal Kapadia Pocha
19 Jul 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

19 Jul 2017

25 fashionable and functional bikinis for summer 2017

Invest in one of these stylish pieces to see you through the rest of summer

18 Jul 2017

The latest H&M designer collaboration is here and it's fit for a royal

Kate Middleton, Michelle Obama and Alexa Chung are major fans

by Harriet Hall
13 Jul 2017

Meryl Streep has an insane Barack and Michelle Obama handbag

And you really need to see it

by Kayleigh Dray
13 Jul 2017

H&M just announced a collaboration with this very chic French brand

by Nicola Colyer
07 Jul 2017

Nickelodeon has released a seriously retro fashion range for adults

Because who wouldn't want a Rugrats t-shirt?

by Jasmine Andersson
07 Jul 2017

This week’s Style List: jewels, summer scents and statement towels

All your sunshiny needs sorted

05 Jul 2017

This River Island dress is a summer must-have, according to Instagram

Fashion bloggers are obsessed with this high-street frock

by Kayleigh Dray
05 Jul 2017

This major fashion brand has stopped retouching models’ stretchmarks

“I’ve never ever seen a model with stretchmarks and I needed it.”

by Moya Crockett
30 Jun 2017