Jump to Main ContentJump to Primary Navigation
Top

Lipsticks, plasters and dance shoes: the shopping website promising nude products for all skin tones

fleshtone.net beauty.jpg

Within fashion and beauty retail, the idea that ‘skin-coloured’ means ‘somewhere between white and peach’ is slowly coming undone, with designers such as Christian Louboutin expanding nude ranges to go “from porcelain to deep chocolate” and lingerie brands recognising that one shade doesn’t fit all.

While these launches made headlines, there are plenty of everyday items many still struggle to find easily and for an affordable price – something newly launched website FleshTone.net is aimed squarely at combating.

Described as “part blog, part fashion and lifestyle directory, part online community” and intended to be something of an Amazon for nude products, the website hosts a curated collection of brands catering for different skin tones, from fashion and beauty, such as tights and cosmetics, to children’s products and plasters in all shades.

The woman behind it, Australia-based Tayo Ade, was frustrated with the products on offer and as a dancer, had in the past pulled out of a performance when a teacher insisted the beige tights she was meant to wear were “skin-coloured”, despite Ade’s skin being nowhere near the shade.

As she explains on the website, “Having danced from a young age, it was always disconcerting when asked to produce or buy costumes, tights and other apparel in ‘skin colour’. Skin colour in that context was a micro-aggression. It was a colour made to approximate all variation of beige, and did not include others. I had to go without or skip the performance.”

The website team “searched high and low for the best options for all of those dance-related, everyday and special items that you need in your FleshTone. You do not need to explain anything to us about your skin colour and your needs. We get it.”

The resource includes links to plasters, sports tape and books for children showing positive role models for all – something close to her heart after, as she tells elle.com, her nursery-age daughter once asked if it would be “better” to have long, straight hair instead of her natural Afro hair.

She tells the website: “I always wanted a resource for the full spectrum of products that relate to darker flesh tones and there wasn't one – so I made one.”

fleshtone.net

The website hopes to make the search for nude products to suit any skin colour much easier

Currently, the site profiles different brands and designers and directs customers to where they can purchase them, though Ade hopes it’ll also become a community where people can share recommendations and discuss their experiences with retailers.

“What has inspired the creation of FleshTone.net is the amazing work that brands are doing to diversify and expand their definition of ‘flesh tone’. By collating these brands in one place, FleshTone.net has made the search for these products and what real women and men are saying about these products, so much easier.”

Visit the website here.

Images: FleshTone.net

Related

rexfeatures_5712368bn.jpg

Ashley Graham's strong response to those shaming her for working out

emojis2.png

Apple’s diverse new emojis will hit our screens in September

IMG_5119.JPG

All About Afro: straightening up the truth about hair relaxers

nude.JPG

Christian Louboutin launches nude flat pumps to match all skin tones

GettyImages-579454474.jpg

Comic Con 2016 sees female superheroes launch powerful new #GirlSquad

nude lingerie.jpg

About time: a nude lingerie collection for all shades of woman

victoria's secret.jpg

Chanel Iman opens up about making it in fashion as a black woman

harnaan insta 3.JPG

Harnaam Kaur on overcoming bullying and embracing her natural beauty

14-google-emojis-still.w529.h352.jpg

Google’s new gender-balanced emoji offering is finally confirmed

More

This is how to get a refund for those faded Topshop Joni jeans

You'll be trawling your room for Topshop receipts by the end of reading this

by Megan Murray
18 Aug 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

18 Aug 2017

This simple Zara dress has been absolutely everywhere this summer

There’s even a blog dedicated to sightings of ‘the dress’

by Moya Crockett
17 Aug 2017

This week's Style List: from luxe glasses to teen queens

Be a travel writer, go Seventies, and perk up your cereal

by The Stylist web team
16 Aug 2017

The internet is incredibly divided over ASOS’ newest fashion item

“How can I start an online petition to stop this?”

by Kayleigh Dray
15 Aug 2017

Primark reckons you’ve been saying its name wrong all these years

Do you say Pry-mark or Pree-mark?

by Kayleigh Dray
15 Aug 2017

ASOS has just made it easier to find your dream outfits

Gone are the days of wondering where that blogger's outfit is from

by Megan Murray
11 Aug 2017

Heidi Klum’s collection with Lidl has arrived, and it's all under £50

*Grabs purse*

by Susan Devaney
10 Aug 2017

The dark secret hidden in Sansa Stark’s costume on Game of Thrones

There’s more to Sansa’s outfit than meets the eye...

by Kayleigh Dray
10 Aug 2017

This is the most popular summer dress on Zara right now

The internet has fallen hard for this unusual high street dress

by Kayleigh Dray
08 Aug 2017