Jump to Main ContentJump to Primary Navigation

The internet is incredibly divided over ASOS’ newest fashion accessory


There’s no denying that ASOS knows its fashion – and, thanks to its innovative customer service and delivery options, the store has earned itself a bookmark in many an online shopper’s web browser.

However it seems as if the retail giant’s latest foray into the world of kitschy accessories isn’t exactly to everybody’s taste.

And that’s putting it lightly.

Read more: ASOS has just made it easier to find your dream outfits

Taking inspiration from our smartphone obsession, ASOS is selling a novelty handbag that’s shaped like an emoji, which is all well and good. After all, there’s nothing that speaks to us quite like our favourite symbols. From the dancing lady to the risqué aubergine, our use of digital pictures reveals a lot about our personalities – and we quite fancy the idea of wearing our favourite on our sleeve (or shoulder, as the case may be). Plus, we have a proven history of enjoying novelty bags.

The ASOS bag, though, is based on the poo emoji.

The Emoji Movie Poo Cross-Body Bag (With Detachable Chain) is retailing at £20, and promises to help you “score a wardrobe win, no matter the dress code” – which is a bold statement, but one we’re willing to back them on.

Because nothing says “black tie dinner” quite like a pile of poo, to be honest – or ‘poop’, as our American cousins like to say.

According to The Sun, there are a fair few people on Twitter who have fallen for the kooky accessory’s charms already:


Others, though, are just not here for this new trend. At all.


In fact, it’s sparked something of a rebellion on social media, with some threatening to start up an online petition to get the poop removed from the online shelves.

The faux-leather bag is fully lined and is (like so many things related to this specific emoji) completely wipe-clean.

Throw in the zip closure and the detachable strap and you have something that is – dare we say it – quite practical, if a little (OK, a lot) on the wacky side.

Read more: This major fashion brand has stopped editing models’ stretchmarks out of photos

Plus the poop emoji is thought to be the favourite of those who are seriously carefree, fun-loving, and free-spirited – if a little reckless.

All good traits, as we’re sure you’ll agree: maybe there’s more to this bag than meets the eye, eh? Or maybe it really is a pile of you know what. Cast your votes now...

Images: Rex Features



ASOS has just made it easier to find your dream outfits


Reddit users reveal their best budget beauty buys

rexfeatures_4610604cd (1).jpg

This is the most popular summer dress on Zara right now


Satin ribbons and scrunchies: the return of childhood hair accessories

Get set to throwback to 1989 and a drawer-full of prim yet playful trimmings

by Anna Brech
25 Sep 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

25 Sep 2017

The supermarket coat stealing hearts on Instagram (and it’s only £25)

Say hello to the autumn jacket your wardrobe is missing

by Kayleigh Dray
25 Sep 2017

Pack like a fashion editor: a look inside team Stylist's suitcases

A look inside team Stylist's suitcases

25 Sep 2017

What the Stylist team are wearing at Fashion Week

Check in here for style inspiration

25 Sep 2017

Stars on the front row at Milan Fashion Week

From Cate Blanchett to Olivia Palermo

25 Sep 2017

Sign up to our weekly fashion email

24 Sep 2017

Bring on the bum bag, Fashion Week's must-have accessory of the moment

A one-time tourist stalwart gets a high-fashion makeover

by Anna Brech
24 Sep 2017

The magic and the mayhem: candid backstage photos from Fashion Week

Behind the runway, a rare glimpse into a high-pressure and exuberant world

24 Sep 2017

Street style highlights from Milan Fashion Week

Bold pops of colour meet extravagant textural embellishments

24 Sep 2017