Jump to Main ContentJump to Primary Navigation
Top

The pink price tax: women's products cost more than identical men's items, study finds

ThinkstockPhotos-483116227.jpg

A new study has found that women are charged more - sometimes double - than men for similar products on the British high street.

Items such as deodorants, razors and jeans from retailers including Boots, Amazon and Tesco are sold at higher costs according to research by The Times

The study analysed hundreds of items including clothes, toys and beauty products, and found that, on average, the products marketed at women were 37% more expensive.

In one case, Tesco was found to charge double the price for ten disposable razors, the only apparent difference being that they are pink.

The same sized Levi's 501 jeans for women were also found to be 46% more expensive than the men's version.

At Boots, 100ml of Chanel’s Allure spray deodorant for women is £30 while the men’s edition is £23.50.

Woman shopping

"Our products are priced based on factors including formulation, ingredients and market comparison," said a Boots spokesperson. 

A Tesco spokesman said, "We work hard to offer clear, fair and transparent pricing. A number of products for females have additional design and performance features. We continually review our pricing strategy."

Brands such as Bic and Argos are also under fire. The former's "for her" black ink ballpoints with pastel-coloured barrels cost £2.99, while the same five black ink pens in transparent cost £1.98. Meanwhile, Argos' pink scooters are £5 more expensive than those in blue.

Maria Miller, Chair of the Women and Equalities Select Committee, told The Times: "It is unacceptable that women face higher costs for the same products just because they are targeted at women.

"Retailers have got to explain why they do this. At a time when we should be moving towards a more de-gendered society, retailers are out of step with public opinion."

Related

rexfeatures_1606166a.jpg

SATC creator says show ending “ultimately betrayed” its core values

ThinkstockPhotos-495017784.jpg

The innovative new wardrobe apps that will keep your closet clean

flattering body image 1.jpg

“The purpose of clothing is not to make you look thinner”

blogger mum.JPG

Mother's message about dealing with post-natal depression goes viral

ThinkstockPhotos-503992794.jpg

Marie Kondo: Learn how to tidy your home forever in one video

rexfeatures_962329af.jpg

In defence of Emma Watson’s feminist tribute to Alan Rickman

period tampon tins there will be blood.png

Forthright new tampon tins tell it like it is

The retailer returns policy that moved one woman to tears

Capture.PNG

Why this woman's "love handles" selfie is trending

Comments

More

Milan Fashion Week street style

Stunning outfits outside the shows

25 Sep 2016

Front row stars at Milan Fashion Week

It's all about Serena Williams and Anna Dello Russo

25 Sep 2016

Milan Fashion Week blog

Highlights from the shows

25 Sep 2016

Street style looks from the Stylist team

New York, London, Milan and Paris...

24 Sep 2016

Gigi Hadid attacked by stranger and immediately blamed for it

She's labelled aggressive, attacker is called a fan by Anna Pollitt

22 Sep 2016

First look: beautiful new campaign photos from the Kenzo x H&M collab

(and we will be buying it all) by Harriet Hall

22 Sep 2016

Vanessa Redgrave, 79, is the new face of Gucci

Age is just a number by Kayleigh Dray

21 Sep 2016

A bar has created cocktail versions of London Fashion Week outfits

Featuring pea infused vodka and edible rocks by Anna Pollitt

20 Sep 2016

15 showstopping beauty moments at London Fashion Week

Stand-out looks

20 Sep 2016

London time hacks from the fashion team

These four got us through LFW by Kitty McGee

20 Sep 2016