Jump to Main ContentJump to Primary Navigation
Top

The pink price tax: women's products cost more than identical men's items, study finds

ThinkstockPhotos-483116227.jpg

A new study has found that women are charged more - sometimes double - than men for similar products on the British high street.

Items such as deodorants, razors and jeans from retailers including Boots, Amazon and Tesco are sold at higher costs according to research by The Times

The study analysed hundreds of items including clothes, toys and beauty products, and found that, on average, the products marketed at women were 37% more expensive.

In one case, Tesco was found to charge double the price for ten disposable razors, the only apparent difference being that they are pink.

The same sized Levi's 501 jeans for women were also found to be 46% more expensive than the men's version.

At Boots, 100ml of Chanel’s Allure spray deodorant for women is £30 while the men’s edition is £23.50.

Woman shopping

"Our products are priced based on factors including formulation, ingredients and market comparison," said a Boots spokesperson. 

A Tesco spokesman said, "We work hard to offer clear, fair and transparent pricing. A number of products for females have additional design and performance features. We continually review our pricing strategy."

Brands such as Bic and Argos are also under fire. The former's "for her" black ink ballpoints with pastel-coloured barrels cost £2.99, while the same five black ink pens in transparent cost £1.98. Meanwhile, Argos' pink scooters are £5 more expensive than those in blue.

Maria Miller, Chair of the Women and Equalities Select Committee, told The Times: "It is unacceptable that women face higher costs for the same products just because they are targeted at women.

"Retailers have got to explain why they do this. At a time when we should be moving towards a more de-gendered society, retailers are out of step with public opinion."

Related

rexfeatures_1606166a.jpg

SATC creator says show ending “ultimately betrayed” its core values

ThinkstockPhotos-495017784.jpg

The innovative new wardrobe apps that will keep your closet clean

flattering body image 1.jpg

“The purpose of clothing is not to make you look thinner”

blogger mum.JPG

Mother's message about dealing with post-natal depression goes viral

ThinkstockPhotos-503992794.jpg

Marie Kondo: Learn how to tidy your home forever in one video

rexfeatures_962329af.jpg

In defence of Emma Watson’s feminist tribute to Alan Rickman

period tampon tins there will be blood.png

Forthright new tampon tins tell it like it is

The retailer returns policy that moved one woman to tears

Capture.PNG

Why this woman's "love handles" selfie is trending

More

This week's Style List: 30 red pick-me-ups

As seen in this week's mag

by Stylist
17 Oct 2017

Say hello to the Zara boots taking over Instagram this autumn

These boots are made for walking (all over your social media feed)

by Kayleigh Dray
17 Oct 2017

The best loungewear and PJs to get comfy in this winter

Hello sofa my old friend

by Amy Swales
13 Oct 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

13 Oct 2017

This French accessory trend is back and we’re totally on board

The most effortless way to update your autumn/winter wardrobe

by Nicola Colyer
12 Oct 2017

Treasure trove of rare Versace pieces unveiled online

Immerse yourself in the fabulous world of the late, great designer

by Anna Brech
12 Oct 2017

ASOS is now offering same-day delivery, but there’s just one catch...

So long, last-minute outfit dilemmas

by Susan Devaney
12 Oct 2017

This week's Style List: 30 little pick-me-ups

As seen in this week's mag

by Stylist
11 Oct 2017

Katie Holmes joins Italy’s fashion elite in Verona

An inside look at an Italian ice spectacular

10 Oct 2017

The unusual Mango trousers dominating your Instagram feed

Fashion bloggers are obsessed with these autumnal slacks

by Kayleigh Dray
10 Oct 2017