Jump to Main ContentJump to Primary Navigation
Top

Savvy shoppers, this Primark item is selling for over double its original price on eBay

primark gingham dress.jpg

Primark was, once upon a time, our one-stop shop for affordable wardrobe basics and… well, and fancy dress. But, over the past few years, the high street retailer has really come into its own, with fashionistas clamouring over its chic (and oh-so-cheap) dresses, separates, and shoes.

But none have had quite as much of an impact as the store’s latest must-have item.


Read more: This is how much your old Sylvanian Families toys are worth on eBay (hint: a LOT)


Yup, we are, of course, talking about that blue-and-white gingham dress.

Primark's gingham dress - £15

Primark's gingham dress - £15

The mid-length summer dress – complete with on-trend fluted sleeves and nipped-in waist – came on to the market just over a month ago, sending shoppers into positive meltdown mode.

Why? Well, because the Dorothy-esque dirndl frock is guaranteed to “transport your gal pals to Emerald City, in a totes jel tornado,” according to Primark Features.

People definitely took them at their word, with plenty pre-ordering the £15 gown online, to ensure they wouldn’t miss out. And it seems as if they weren’t being overly cautious, either. According to The Liverpool Echo, the dress has already sold out in a number of UK stores – and Primark will not be re-stocking it in the UK.

Ever.


Read more: Do you own the Primark ‘Chip’ purse? It's worth a lot of money…


Did you just hear something like shattering glass? Yup, that’s the sound of hearts breaking all over the country.

However there is a way to get your mitts on the must-have dress – although it involves paying a fair bit more than the promised £15.

That’s right – where there’s a sold-out item, there’s a score of savvy shoppers just waiting to swoop in and make some serious cash.

It seems as if plenty of people, predicting the dress’ widespread appeal, stocked up while they had the chance – and now they’re peddling them on eBay for double the price.

Some are even demanding £40 for the £15 frock – and they’re racking up the bids for it, too.

So we suppose this means that the world is now divided into four categories: there are those who bought the dress in time, and fully intend to wear it themselves this summer. Then there are those who, having failed to snag the frock of their dreams, are forced to think about paying through the nose for it on eBay. The third (and possibly the most enviable) category, of course, is made up of all those shrewd and calculating eBay sellers.

And then there’s the fourth category: those who had never heard of the dress until now, and really can’t see what all the fuss is about.

Images: Primark/Rex Features

Related

iStock-663394070.jpg

Your new £1 coin could be worth hundreds if it has this date

sylvanian families.jpg

This is how much your old Sylvanian Families toys are worth on eBay

carrie bradshaw gucci sock shoe.png

The internet has lost its collective mind over these designer shoes

Comments

More

The Stylist team road tests spring’s trouser suits

Is it time to ditch the jeans?

by The Stylist web team
25 Apr 2017

This week's Style List: from superfly sneakers to power red lips

30 simply delightful things

by The Stylist web team
25 Apr 2017

Government slammed for “cop out” response to dress code laws

Your employer can demand you wear heels to work

by Sarah Biddlecombe
21 Apr 2017

Balenciaga is selling a £1,670 version of the big blue Ikea bag

The designer brand isn’t the first to take style inspiration from carrier bags.

by Moya Crockett
20 Apr 2017

Calvin Klein champions age diversity in latest underwear ad

It features women aged 18 to 73

by Hayley Spencer
19 Apr 2017

This chic River Island blouse has taken Instagram by storm

Social media users are absolutely obsessed with this high street number

by Kayleigh Dray
19 Apr 2017

The surprising thing about the average cost of a wedding dress in 2017

by Amy Swales
18 Apr 2017

Unicorn trainers are happening - don't try and fight it

You know someone who will want these

by Anna Pollitt
18 Apr 2017

Why this model won't stop sharing cellulite photos on Instagram

And she has an incredibly important reason for it, too

by Kayleigh Dray
13 Apr 2017

Hillary Clinton models kickass shoes designed for her by Katy Perry

See the politician wearing a pair of "The Hillary" heels

by Sarah Biddlecombe
12 Apr 2017