Jump to Main ContentJump to Primary Navigation
Top

Ralph Lauren collaborates with DJ Avicii

avicii.jpg

Electronica and All-American denim brand Ralph Lauren wouldn’t normally mix. But the label is having a dance makeover, in a unique collaboration between its vintage-inspired offshoot Denim and Supply and Grammy-nominated DJ Avicii.

The Swedish DJ, best known for hit track Levels, will be featured in the Denim & Supply Fall ad campaign and will co-produce a video short to be featured on their website alongside the shoot this summer. The video will include a select group of fans and will be the world premiere of his new exclusive track featured in the ad.

Avicii was recently named as one of Forbes magazine’s World Greatest DJ’s and is about to release an official mix of Madonna’s Girls Gone Wild and Lenny Kravitz’s Superlove.

Picture credit: Joe Gazzola

Ralph Lauren Denim & Supply launched last fall and features vintage-inspired denim and sportswear.

It celebrates bohemian and down-to-earth style with an emphasis on rugged individualism. The frayed denim, tie-dye and cargo jackets are perfect for this weekend’s iconic Coachella festival, where Avicii is performing on Sunday.

The campaign will launch this summer on denimandsupply.com

words: Emma Spedding

Related

nail-art.jpg

How to do art-inspired nails

louboutin.jpg

Louboutin launches online boutique

OSKIA-Room-1-web.jpg

Top 10 radiance boosting facials

More

Say hello to the Zara boots taking over Instagram this autumn

These boots are made for walking (all over your social media feed)

by Kayleigh Dray
17 Oct 2017

The best loungewear and PJs to get comfy in this winter

Hello sofa my old friend

by Amy Swales
13 Oct 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

13 Oct 2017

This French accessory trend is back and we’re totally on board

The most effortless way to update your autumn/winter wardrobe

by Nicola Colyer
12 Oct 2017

Treasure trove of rare Versace pieces unveiled online

Immerse yourself in the fabulous world of the late, great designer

by Anna Brech
12 Oct 2017

ASOS is now offering same-day delivery, but there’s just one catch...

So long, last-minute outfit dilemmas

by Susan Devaney
12 Oct 2017

This week's Style List: 30 little pick-me-ups

As seen in this week's mag

by Stylist
11 Oct 2017

Katie Holmes joins Italy’s fashion elite in Verona

An inside look at an Italian ice spectacular

10 Oct 2017

The unusual Mango trousers dominating your Instagram feed

Fashion bloggers are obsessed with these autumnal slacks

by Kayleigh Dray
10 Oct 2017

Everything you need for the ultimate autumn-winter capsule wardrobe

Your ticket to effortless dressing awaits

by Nicola Colyer
06 Oct 2017