Jump to Main ContentJump to Primary Navigation
Top

“I’m just getting started”: the slogan t-shirts taking on Trump

reformation meryl slogan trump t shirt.jpg

The first weeks of Donald Trump’s presidency have been, while not wholly unexpected, devastating for many.

His controversial stances – on religion, immigration, women’s rights and climate change to name but a few – are already reverberating around the world, prompting millions of people to march against him and make their voices heard on a global scale.

And they’re doing the latter in a myriad of ways. Now, following the success of the Nasty Woman t-shirts – which have raised more than $125,000 (£99,500) to date for Planned Parenthood, an organisation Trump is pushing to defund – another clothing range is set to support the causes the newest leader of the free world threatens.

Ethical clothing label Reformation has released its Action Tees range of five slogan t-shirts, each benefitting one of three organisations: American Civil Liberties Union (ALCU), Environmental Defense Fund (EDF) and Planned Parenthood, the US' biggest abortion provider and family planning service.

The t-shirts cost $50 (£40) each, and $30 (£24) from each sale will be donated to the causes.


Read more: Donald Trump got trolled by these Swedish feminist politicians


The company says in a statement: “Reformation is a company built by women and immigrants dedicated to protecting the environment. So we've made a collection of 5 t-shirts to stand up for our beliefs.

“Pick your t-shirt, pick your action.”

The pieces feature slogans such as ‘more trees less walls’, ‘my meow my choice’ and, one of our favourites, ‘save the earth, it’s the only planet with Meryl’ – a reference to Meryl Streep’s storming speech against Trump and his retaliatory tweet calling her “overrated”.

Reformation founder and CEO Yael Aflalo tells bustle.com: “We believe in women's collective power and their right to make their own choices. We believe that America's strength is our diversity, and that our continued economic and ideological success depends on compassionate and open immigration policies. We believe that climate change is the biggest challenge facing our generation and is a direct result of human activities.

“We have limited resources and limited reach but we will use the resources and reach we have to stand up for these beliefs."

The brand is US-based but UK delivery is free (though subject to duty fees) and though it won’t be selling the t-shirts, you might be interested to know there’s a pop-up shop in London at 61-63 Monmouth Street selling other Reformation goodies until 8 March.

With the website already marking the five tops as ‘waitlist’, here’s hoping the huge demand will see them stocking up soon.

Images: Reformation

Related

rexfeatures_7945761b.jpg

“Disgusting and overrated: we should all be the women Trump despises”

theresa-may-mocks-donald-trumps-tiny-hands.jpg

Theresa May subtly mocked Donald Trump’s tiny hands

arrest.jpg

Study: these people want to force women to take their husband’s name

Comments

More

Government slammed for “cop out” response to dress code laws

Your employer can demand you wear heels to work

by Sarah Biddlecombe
21 Apr 2017

This Primark item is going for over double its original price on eBay

Do you own the must-have high street number?

by Kayleigh Dray
21 Apr 2017

Balenciaga is selling a £1,670 version of the big blue Ikea bag

The designer brand isn’t the first to take style inspiration from carrier bags.

by Moya Crockett
20 Apr 2017

Calvin Klein champions age diversity in latest underwear ad

It features women aged 18 to 73

by Hayley Spencer
19 Apr 2017

This chic River Island blouse has taken Instagram by storm

Social media users are absolutely obsessed with this high street number

by Kayleigh Dray
19 Apr 2017

The surprising thing about the average cost of a wedding dress in 2017

by Amy Swales
18 Apr 2017

Unicorn trainers are happening - don't try and fight it

You know someone who will want these

by Anna Pollitt
18 Apr 2017

Why this model won't stop sharing cellulite photos on Instagram

And she has an incredibly important reason for it, too

by Kayleigh Dray
13 Apr 2017

Hillary Clinton models kickass shoes designed for her by Katy Perry

See the politician wearing a pair of "The Hillary" heels

by Sarah Biddlecombe
12 Apr 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

11 Apr 2017