Wearing your political beliefs emblazoned across your chest (or coffee mug, or tote bag) isn’t a 21st century idea. But over the last few years, feminist mantras have crept into our wardrobes like never before.
This is no bad thing, because political fashion is important. It can be a celebration, a protest, an identifier and a mission statement all at once. Move through the world wearing a t-shirt bearing a feminist slogan, and you’re sending a message to every misogynist who glances your way: we’re here, taking up space, and we’re not going anywhere.
On some occasions, however, feminist-branded products can leave us feeling a little queasy; a bit like major corporations have spotted the swell of interest in the movement and thought, “There’s an opportunity here.” Modern feminist fashion can sometimes seem strangely de-politicised – and you don’t need us to tell you that if your ‘feminist’ t-shirt is made by women working in a sweatshop on the other side of the world, it isn’t really very feminist at all.
With that in mind, we’ve rounded up a selection of the wittiest and most beautiful feminist fashion pieces – plus homewares and beauty products – that actually benefit other women. Some of the items listed here benefit women’s charities through donated sales profits; others are ethically made by female cooperatives around the world, meaning that every purchase helps provide marginalised women with a safe, reliable income.
Go forth and shop with your conscience clear – and do your bit for the feminist movement.
Main image: iStock/Moya Crockett