Jump to Main ContentJump to Primary Navigation
Top

Supermodel Jourdan Dunn's athleisure fashion collection for Missguided is here

MISGUIDED_D.N_02.17_18.jpg

Credit cards at the ready: Jourdan Dunn has launched a whopping new athleisure range for Missguided.

Following successful join-ups from the likes of Kate Moss and Topshop, Alexa Chung and Marks & Spencer and Gigi Hadid and Tommy Hilfiger, the London-born star is the latest supermodel to turn her hand to fashion design with a day-to-night womenswear collection.


More: The feminist reason behind why red is the hottest new colour trend


The 26-year-old, who describes her personal style as “street chic,” says she wants to make women and girls who buy clothes from the londunn range to feel “effortlessly cool”.

A post shared by Jourdan Dunn (@jourdandunn) on

Dunn has modelled for a string of major fashion houses since she began her career in 2007, including becoming the first black woman to walk for Prada in more than a decade in 2008. At recent Fashion Weeks she has been honoured with front row seats to the shows.

Yet, her favourite clothes from her own range are jogging bottoms.


More: Daily outfit inspiration from the stars


“I style up all the pieces depending on whether I’m going from day to night – so I’ll wear a pair of jogging pants with trainers and then I’ll swap the trainers for the night and wear them with heels to dress them up,” she explains.

“During the course of a typical day in London I might take Riley [her seven-year-old son] to school then run to the gym and go onto a meeting, and then maybe I’ll meet friends for drinks or dinner,” she says.

“None of us really have much time anymore to think about re-creating a total look for each part of our day.”

As well as showing her supermodel pal Winnie Harlow wearing a piece from the range, Dunn has also handpicked five creative young women who are upcoming stars in their own fields to front her campaign, in a bid to “champion female empowerment.” 

londunn

Clockwise from top left: Leomie Anderson, Rina Sawayama, Rainy Milo, Braina Laviena and Georgie Palmer

  • Founder of LAPP, Leomie Anderson uses her online female-only forum as a platform to voice women’s issues and promote confidence through fashion
  • Rina Sawayama is a digi-pop singer who turns online insecurities into art
  • Model and photographer Braina Laviena is an outspoken advocate of freeing the nipple on Instagram
  • South London singer Rainy Milo blends jazz with hip-hop and R&B
  • Model Georgie Palmer is tipped to be one of the future faces in fashion

Our five favourite pieces from the range:

Pink hammered satin duster jacket (£600

Pink hammered satin duster jacket (£60)

Pink hammered satin duster jacket, £60

missguided

Black wide sleeve white logo bodysuit, £30

missguided

 Grey loopback bardot top, £35

silver sequin mini dress

Silver sequin mini dress, £60

trousers

Navy velour joggers, £35

The 96-piece collection is priced from £10 – £70 at Missguided

Related

fash-red-tout_2.jpg

Red alert: Shop the hottest new colour trend

rexfeatures_8460692h.jpg

Beauty trends we love from Paris Fashion Week

Charlotte Olympia HOPE Clutch 695.jpg

Designer fashion pieces that donate 100% of profits to charity

More

Bring on the bum bag, Fashion Week's must-have accessory of the moment

A one-time tourist stalwart gets a high-fashion makeover

21 Sep 2017

Behind the scenes at Milan Fashion Week

From carb-loading to happy Hadid sisters and Basic Bitch makeup inspiration

by Anna Brech
21 Sep 2017

Street style highlights from Milan Fashion Week

Bold pops of colour meet extravagant textural embellishments

21 Sep 2017

Stylish hooded coats to see you through the wetter months

And all come in under £150

by Nicola Colyer
21 Sep 2017

See inside Swarovski's Crystal Wonderland party at Milan Fashion Week

Soak up the high-octane glamour

21 Sep 2017

Meet the new generation of celebrity children taking over Fashion Week

These fresh faces are set to outshine their famous parents

by Anna Brech
21 Sep 2017

Five fresh beauty trends to try from London Fashion Week

From fierce feline flicks to subtle glitter motifs

20 Sep 2017

The year’s best fashion alliance has landed

20 Sep 2017

This week's Style List: from beautiful interiors to classic jewellery

Shop 30 little pick-me-ups

by The Stylist web team
20 Sep 2017

Tommy Hilfiger hosts the LFW finale of dreams

Gigi Hadid leads the fashion pack in a catwalk extravaganza

20 Sep 2017