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Supermodel Jourdan Dunn's athleisure fashion collection for Missguided is here

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Credit cards at the ready: Jourdan Dunn has launched a whopping new athleisure range for Missguided.

Following successful join-ups from the likes of Kate Moss and Topshop, Alexa Chung and Marks & Spencer and Gigi Hadid and Tommy Hilfiger, the London-born star is the latest supermodel to turn her hand to fashion design with a day-to-night womenswear collection.


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The 26-year-old, who describes her personal style as “street chic,” says she wants to make women and girls who buy clothes from the londunn range to feel “effortlessly cool”.

A post shared by Jourdan Dunn (@jourdandunn) on

Dunn has modelled for a string of major fashion houses since she began her career in 2007, including becoming the first black woman to walk for Prada in more than a decade in 2008. At recent Fashion Weeks she has been honoured with front row seats to the shows.

Yet, her favourite clothes from her own range are jogging bottoms.


More: Daily outfit inspiration from the stars


“I style up all the pieces depending on whether I’m going from day to night – so I’ll wear a pair of jogging pants with trainers and then I’ll swap the trainers for the night and wear them with heels to dress them up,” she explains.

“During the course of a typical day in London I might take Riley [her seven-year-old son] to school then run to the gym and go onto a meeting, and then maybe I’ll meet friends for drinks or dinner,” she says.

“None of us really have much time anymore to think about re-creating a total look for each part of our day.”

As well as showing her supermodel pal Winnie Harlow wearing a piece from the range, Dunn has also handpicked five creative young women who are upcoming stars in their own fields to front her campaign, in a bid to “champion female empowerment.” 

londunn

Clockwise from top left: Leomie Anderson, Rina Sawayama, Rainy Milo, Braina Laviena and Georgie Palmer

  • Founder of LAPP, Leomie Anderson uses her online female-only forum as a platform to voice women’s issues and promote confidence through fashion
  • Rina Sawayama is a digi-pop singer who turns online insecurities into art
  • Model and photographer Braina Laviena is an outspoken advocate of freeing the nipple on Instagram
  • South London singer Rainy Milo blends jazz with hip-hop and R&B
  • Model Georgie Palmer is tipped to be one of the future faces in fashion

Our five favourite pieces from the range:

Pink hammered satin duster jacket (ยฃ600

Pink hammered satin duster jacket (ยฃ60)

Pink hammered satin duster jacket, £60

missguided

Black wide sleeve white logo bodysuit, £30

missguided

 Grey loopback bardot top, £35

silver sequin mini dress

Silver sequin mini dress, £60

trousers

Navy velour joggers, £35

The 96-piece collection is priced from £10 – £70 at Missguided

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