Jump to Main ContentJump to Primary Navigation
Top

The Bargain App

cherhero.jpg
SNAPHERO.jpg
snap33.jpg

Wading through piles of useless garments in the name of sales shopping could be over, thanks to a new fashion tool that tells customers when items on their wishlist are reduced.

London-based Snap Fashion is a sartorial discovery engine that tells fashion lovers where they can buy the outfits they see in magazines, websites, or even styles they spot on the street.

Now it has launched a tool that tells users when clothing items they've had their eye on go down in price.

Bargain hunters can focus Snap's Sales Tracker on one-off pieces they've got their eye on, or entire retailers. The tool then sends emails or smartphone alerts when reductions are made.

Jenny Griffiths, Snap Fashion's 26-year-old founder, set up the website when she was shopping on a student budget and wanted to recreate the looks she saw in magazines.

"The idea with the Sale Tracker is you can pass a shop window and snap an outfit you like," she told Stylist. "Then if it does go in the sale the tracker will let people know by 12pm the next day."

Snap scans more than 170 retailers, including Topshop, Selfridges, French Connection and NET-A-PORTER, and currently has around 100,000 users.

Griffiths, a Computer Science graduate, said it took her almost three years to perfect the visual search aspect of the business. The effort has paid off and she now heads up a team of eight from her base in London.

"It's nice for people to search using pictures rather than just words," she said.

Words: Anna Pollitt. Images: Rex Features/Snap Fashion

Related

hero3.jpg

The CFDA Fashion Awards 2013

hero.jpg

Sidewalk Style

hero.jpg

Red carpet round-up: 21-27 June

Comments

More

Milan Fashion Week blog

Highlights from the shows

27 Feb 2017

Sequins, tuxedos and ball gowns: all the Oscars after-party action

From Emma Stone’s political statement to Halle Berry’s Tina Turner tribute

by Moya Crockett
27 Feb 2017

Red carpet fashion from the 2017 Oscars

Golden gowns and stand-out style at the 89th Academy Awards

by Amy Swales
26 Feb 2017

Front row stars at Milan Fashion Week

Here comes the glamour

26 Feb 2017

Milan Fashion Week street style

Bright, bold and glamorous

26 Feb 2017

Striking and stylish accessories under £30

Vibrant and unusual finishing touches

by Amy Swales
24 Feb 2017

Cath Kidston is releasing a 101 Dalmatians collection

Disney fans, rejoice…

by Kayleigh Dray
24 Feb 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

23 Feb 2017

Hijabi model Halima Aden kicks off Milan Fashion Week

“Celebrating strong females”

by Anna Pollitt
23 Feb 2017

London Fashion Week blog

Highlights from the shows

21 Feb 2017