Jump to Main ContentJump to Primary Navigation
Top

First look: beautiful new campaign photos from the Kenzo x H&M collaboration

H&M_KENZO_Campaign_Suboi.jpg

When we found out back in May that H&M’s latest designer collaboration was with none other than Kenzo, Stylist HQ was alight with screams of: ‘Be still our beating fashion hearts!’

And now, the time has come where the first campaign images have been revealed. 



We've already been treated to three looks from the collection, but the campaign images really bring the garments to life - and they reveal exactly what we’d suspected – that Carol Lim and Humberto Leon’s signature garish zebra prints translate perfectly to the high street.

iman

Iman

The images feature supermodel, Iman, hip hop artist, Chance the Rapper, and rapper, Suboi, and are shot by photographer Jean-Paul Goude. Each image has been sliced up in and put back together in a collage-style, framed on an old-fashioned film camera roll. The models are presented in dynamic ways, with Suboi leaping with joy, Iman in a striking pose and Chance the Rapper opening his arms.

Chance the Rapper

Chance the Rapper

Accompanying the campaign images are three films by Swedish director Max Vitali, featuring interviews with Chance, Iman and Suboi. In the films, each model talks about a cause close to their heart, with Iman saying: "I am the face of a refugee."

Carol Lim and Humberto Leon took over the Japanese-founded, French luxury house five years ago, and have since reinvented it, bringing it firmly back into the fashion limelight with their colourful, fun, youthful styles and killer sweatshirts.

When the collaboration was announced, Kenzo said: “With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world.”

Inlcuding red and black matching textured zebra print polo neck and high-waisted trousers, pink zebra print stiletto boots and a pink lined black sheepskin jacket, it’s clear that – just like the previous H&M collaborations- this latest one will be a sell-out.

When the high street chain’s Balmain collaboration by Oliver Rousteing was released last year, it saw fashion fans and ebay chancers go feral, fighting each other to get their hands on a piece of (affordable) fashion history.

kenzo

The Kenzo x H&M collaboration will be the twelfth in a line of designer collections for the brand that has seen high fashion democratise and become available for mass consumption.

Stylist's fashion director, Alexandra Fullerton says: “Kenzo’s street aesthetic will translate brilliantly to the actual high street. The skintight zebra trousers are sure to become after-dark staples but I’ve got my eye on the candyfloss pink sheepskin-lined bomber – it will be the hero piece of the collection.”

kenzo

The preview images are not only exciting for sartorial reasons, though, because they also mark a new step for the fashion world. Instead of just models, the images feature young activists and creatives, including the New York-based student activist, Amy Sall, and poet and DJ Juliana Huxtable.



Also in the campaign are musician Oko Ebombo, and make-up artist Isamaya Ffrench.

The collection will be available online and in over 250 selected H&M stores worldwide from 3 November 2016

Related

kenzo.jpg

The latest H&M designer collaboration is here, and we're excited

jourdan dunn.jpg

Stylist's 10 favourite looks from the 2016 Met Gala

1156_LB_108_sRGB_300.jpg

H&M announce new collection of beautiful and ethical wedding gowns

vitiligo.JPG

Model who hid vitiligo for a decade shares inspiring post about beauty

rexfeatures_5287845an.jpg

The must-have pieces from the Balmain X H&M collaboration

Two women smiling and pressing their foreheads against one another.jpg

Experts reveal three signs your relationship is built to last

f4133_bridesmaids-1-912409.jpeg

20 chic bridesmaids dresses for under £100

ice cream.JPG

Pucker up for the world's favourite ice creams

satc cast.jpg

Real women share the weird and wonderful things men are missing out on

Comments

More

Oscars 2017: all the red carpet fashion so far

The 89th Academy Awards are under way

by Amy Swales
26 Feb 2017

Front row stars at Milan Fashion Week

Here comes the glamour

26 Feb 2017

Milan Fashion Week street style

Bright, bold and glamorous

26 Feb 2017

Milan Fashion Week blog

Highlights from the shows

25 Feb 2017

Striking and stylish accessories under £30

Vibrant and unusual finishing touches

by Amy Swales
24 Feb 2017

Cath Kidston is releasing a 101 Dalmatians collection

Disney fans, rejoice…

by Kayleigh Dray
24 Feb 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

23 Feb 2017

Hijabi model Halima Aden kicks off Milan Fashion Week

“Celebrating strong females”

by Anna Pollitt
23 Feb 2017

London Fashion Week blog

Highlights from the shows

21 Feb 2017

London Fashion Week street style

Spotted outside the shows

21 Feb 2017