Jump to Main ContentJump to Primary Navigation
Top

First look: beautiful new campaign photos from the Kenzo x H&M collaboration

H&M_KENZO_Campaign_Suboi.jpg

When we found out back in May that H&M’s latest designer collaboration was with none other than Kenzo, Stylist HQ was alight with screams of: ‘Be still our beating fashion hearts!’

And now, the time has come where the first campaign images have been revealed. 



We've already been treated to three looks from the collection, but the campaign images really bring the garments to life - and they reveal exactly what we’d suspected – that Carol Lim and Humberto Leon’s signature garish zebra prints translate perfectly to the high street.

iman

Iman

The images feature supermodel, Iman, hip hop artist, Chance the Rapper, and rapper, Suboi, and are shot by photographer Jean-Paul Goude. Each image has been sliced up in and put back together in a collage-style, framed on an old-fashioned film camera roll. The models are presented in dynamic ways, with Suboi leaping with joy, Iman in a striking pose and Chance the Rapper opening his arms.

Chance the Rapper

Chance the Rapper

Accompanying the campaign images are three films by Swedish director Max Vitali, featuring interviews with Chance, Iman and Suboi. In the films, each model talks about a cause close to their heart, with Iman saying: "I am the face of a refugee."

Carol Lim and Humberto Leon took over the Japanese-founded, French luxury house five years ago, and have since reinvented it, bringing it firmly back into the fashion limelight with their colourful, fun, youthful styles and killer sweatshirts.

When the collaboration was announced, Kenzo said: “With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world.”

Inlcuding red and black matching textured zebra print polo neck and high-waisted trousers, pink zebra print stiletto boots and a pink lined black sheepskin jacket, it’s clear that – just like the previous H&M collaborations- this latest one will be a sell-out.

When the high street chain’s Balmain collaboration by Oliver Rousteing was released last year, it saw fashion fans and ebay chancers go feral, fighting each other to get their hands on a piece of (affordable) fashion history.

kenzo

The Kenzo x H&M collaboration will be the twelfth in a line of designer collections for the brand that has seen high fashion democratise and become available for mass consumption.

Stylist's fashion director, Alexandra Fullerton says: “Kenzo’s street aesthetic will translate brilliantly to the actual high street. The skintight zebra trousers are sure to become after-dark staples but I’ve got my eye on the candyfloss pink sheepskin-lined bomber – it will be the hero piece of the collection.”

kenzo

The preview images are not only exciting for sartorial reasons, though, because they also mark a new step for the fashion world. Instead of just models, the images feature young activists and creatives, including the New York-based student activist, Amy Sall, and poet and DJ Juliana Huxtable.



Also in the campaign are musician Oko Ebombo, and make-up artist Isamaya Ffrench.

The collection will be available online and in over 250 selected H&M stores worldwide from 3 November 2016

Related

kenzo.jpg

The latest H&M designer collaboration is here, and we're excited

jourdan dunn.jpg

Stylist's 10 favourite looks from the 2016 Met Gala

1156_LB_108_sRGB_300.jpg

H&M announce new collection of beautiful and ethical wedding gowns

vitiligo.JPG

Model who hid vitiligo for a decade shares inspiring post about beauty

rexfeatures_5287845an.jpg

The must-have pieces from the Balmain X H&M collaboration

Two women smiling and pressing their foreheads against one another.jpg

Experts reveal three signs your relationship is built to last

f4133_bridesmaids-1-912409.jpeg

20 chic bridesmaids dresses for under £100

ice cream.JPG

Pucker up for the world's favourite ice creams

satc cast.jpg

Real women share the weird and wonderful things men are missing out on

More

Five fresh beauty trends to try from London Fashion Week

From fierce feline flicks to subtle glitter motifs

20 Sep 2017

The year’s best fashion alliance has landed

20 Sep 2017

This week's Style List: from beautiful interiors to classic jewellery

Shop 30 little pick-me-ups

by The Stylist web team
20 Sep 2017

Tommy Hilfiger hosts the LFW finale of dreams

Gigi Hadid leads the fashion pack in a catwalk extravaganza

20 Sep 2017

This supermarket has just solved your Halloween dressing dilemmas

Disney villains assemble

by Megan Murray
20 Sep 2017

What the Stylist team are wearing at Fashion Week

Check in here for style inspiration

20 Sep 2017

Street style highlights from London Fashion Week

From the birthplace of edgy and subversive trends

by Anna Brech
20 Sep 2017

Stars on the front row at London Fashion Week

The people, the parties, the on-point looks

20 Sep 2017

Watch and shop the Tommy Hilfiger show live from LFW

Tune in to see the new collection unfold, and order your favourite looks direct from the runway

19 Sep 2017

Elisabeth Moss hid secret “f**k you” to the patriarchy in Emmys outfit

We expected nothing less from The Handmaid’s Tale star

by Kayleigh Dray
19 Sep 2017