Jump to Main ContentJump to Primary Navigation
Top

The one bad shopping habit that costs us more than we think

ThinkstockPhotos-465659524.jpg

It's exactly at this time of year when we see women on our commutes in chic sandals and beautiful culottes that we say to ourselves, "Oh, I'll just pop into the shops and see what's around".

Then we'll lock eyes with a gorgeous item and that's it, we're on our way to the till. Big mistake. New research claims that one impulse buy can cost us more than we realise. 

In a study of 400 supermarket shoppers (who were 80% women) by University of Notre Dame, those with a budget of around $40 (£25.40) per visit ended up spending $66.45 (£42.20).

“An unplanned selection increases the probability that the next selection will also be unplanned, and this effect grows stronger over the course of the trip,” says Gilbride, Lead researcher at the university. Succumbing to the temptation to buy, for example, a necklace or lipstick that you didn't originally intend to get can cue many other forgotten needs.

But researchers also found that the longer you spend in a shop the more likely you'll end up making that impulse purchase.  

The silver lining is that those who had a budget in mind were less likely to cave to an impulse buy. “Making and monitoring a mental budget (or using a shopping app) for unplanned purchases during a shopping trip provides the shopper flexibility...while avoiding an unexpectedly large overall expense,” Gilbride says.

Shopping

So, whether you're on a tight budget or looking to not spend too much, here's the key to being a money-savvy shopper:

1. Make a set list of what you want and need.

2. Set a strict budget.

3. Give yourself a time limit and spend no longer in the shop.


It sounds a lot like one particularly fun nineties game show...

Supermarket sweep

Related

rexfeatures_1976388k.jpg

The quick and free trick to walking in heels without pain

rexfeatures_4783913d.jpg

Six airport styling tips we learnt from celebrities on their travels

rexfeatures_1544313a.jpg

The surprising inspirations behind Clueless' most iconic fashions

rexfeatures_3870529bk.jpg

20 last minute festival essentials you need to pack

rexfeatures_4866894m.jpg

Fashion highlights from the week so far

maisie williams.jpg

Daily outfit inspiration with our look at the best dressed A-listers

Comments

More

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

18 Jan 2017

Why Amanda Seyfried won’t be wearing a white dress at her wedding

The actor is engaged – but she’s not interested in a traditional gown.

by Moya Crockett
18 Jan 2017

Naomi Campbell shares sweet tribute to Kate Moss on her birthday

"I love you wagon"

by Sarah Biddlecombe
16 Jan 2017

This week's Style List

From plant life to shirt goals

by The Stylist web team
15 Jan 2017

New Look have their own budget version of Prada’s new ‘it’ handbag

It’s the ultimate designer dupe…

by Kayleigh Dray
12 Jan 2017

Octavia Spencer on the joy of wearing trousers on the red carpet

“I was able to be freer”

by Sarah Biddlecombe
12 Jan 2017

This new British shoe brand has nude heels to suit every skin tone

Giving you supermodel legs in 10 different shades.

by Moya Crockett
11 Jan 2017

Sick of 2017 already? You need this “leave me alone” sweater

A genius solution to all things January.

by Sarah Biddlecombe
10 Jan 2017

Lola Kirke rocks underarm hair and a political badge at Golden Globes

The actress made two political statements on the red carpet.

by Moya Crockett
09 Jan 2017

Golden Globes 2017: see all the A-list red carpet looks

Awards season is back with a bang

by Amy Swales
09 Jan 2017