Jump to Main ContentJump to Primary Navigation
Top

The rise of the Superblogger

cate.jpg
Emily.jpg
poppy.jpg
Sandra.jpg

An exciting new era of blogging is upon us. Meet the people changing the face of the fashion industry

Think blogging is old news? Its explosion may be over but there are a few power players standing in the rubble. By merging online and offline worlds, they’re building brands to rival celebrities.

Take stylish Swede Elin Kling, 29, whose blog Style By Kling has an army of fans. Her latest venture, a collection with Guess by Marciano launching on 1 November, exemplifies how blogs are transforming into lucrative, multidisciplinary businesses. She’s already collaborated with H&M, launched her own magazine and is the face of Hoss Intropia. Her new line for Guess is beautifully tailored and infused with her Scandi cool, showing exactly why these partnerships work.

And she’s not the only one – Bryanboy, whose blog makes £62,000 a year, is now a judge on America’s Next Top Model, while photoblogger Garance Doré writes for Vogue Paris and Jackie Dixon’s blog, Show Me Your Wardrobe, is now a TV series.

Navaz Batliwalla from fashion blog Disneyrollergirl says, “Blogs like Elin’s are huge media machines. They already have a great following, so it’s no surprise that brands are trying to develop the talents of these super-communicators.”

We’ve picked four of the most exciting new generation of bloggers to follow, below...

ABOVE: Poppy Dinsey, 25

Get inspired by real-life looks or upload your outfits. A sartorial social network like no other. wiwt.com

ABOVE: Sandra Hagelstam, 24

Edgy and urban, Sandra’s posts make us want to dress just like her. 5inchandup.blogspot.co.uk

ABOVE: Cate Underwood, 22

Her eye for a whimsical shot makes her blog utterly addictive. cateunderwood.blogspot.co.uk

ABOVE: Emily Weiss, 27

The ex-US Voguette’s cult beauty blog is as chic and polished as you’d imagine. intothegloss.com

Related

Bag Hero.jpg

How to set up an online fashion business

hero.jpg

This season's best winter coats

mywardrobe.jpg

The 30 best bags and shoes

Comments

More

Almost half of women won't enter a shop unless there's a sale on

We can relate to that

by Sarah Biddlecombe
28 Mar 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

28 Mar 2017

How millennial pink is redefining femininity

Why the world can't get enough of this new shade

by Harriet Hall
24 Mar 2017

Topshop's full bridal collection revealed (and dresses start at £350)

From vintage-inspired designs to elegant beaded gowns

by Nicola Colyer
24 Mar 2017

This Mango t-shirt is taking over your Instagram feeds

Instagram’s fashionistas are obsessed with this £17.99 top

by Kayleigh Dray
23 Mar 2017

The internet has lost its collective mind over these designer shoes

“Um… what? Is this serious?”

by Kayleigh Dray
22 Mar 2017

Return of the corset: how to wear spring’s biggest accessory trend

Why everyone is getting waisted this season.

by Hayley Spencer
22 Mar 2017

10 fitness brands using sports tech to boost your workout

Exercise gear with extras

by The Stylist web team
21 Mar 2017

Dorothy Perkins is launching its own range of wedding dresses

And they all cost under £175

by Kayleigh Dray
20 Mar 2017

Get ready: that viral coat from Zara is back in stock

And it's available in different colours

by Sarah Biddlecombe
17 Mar 2017