Jump to Main ContentJump to Primary Navigation
Top

The rise of the Superblogger

cate.jpg
Emily.jpg
poppy.jpg
Sandra.jpg

An exciting new era of blogging is upon us. Meet the people changing the face of the fashion industry

Think blogging is old news? Its explosion may be over but there are a few power players standing in the rubble. By merging online and offline worlds, they’re building brands to rival celebrities.

Take stylish Swede Elin Kling, 29, whose blog Style By Kling has an army of fans. Her latest venture, a collection with Guess by Marciano launching on 1 November, exemplifies how blogs are transforming into lucrative, multidisciplinary businesses. She’s already collaborated with H&M, launched her own magazine and is the face of Hoss Intropia. Her new line for Guess is beautifully tailored and infused with her Scandi cool, showing exactly why these partnerships work.

And she’s not the only one – Bryanboy, whose blog makes £62,000 a year, is now a judge on America’s Next Top Model, while photoblogger Garance Doré writes for Vogue Paris and Jackie Dixon’s blog, Show Me Your Wardrobe, is now a TV series.

Navaz Batliwalla from fashion blog Disneyrollergirl says, “Blogs like Elin’s are huge media machines. They already have a great following, so it’s no surprise that brands are trying to develop the talents of these super-communicators.”

We’ve picked four of the most exciting new generation of bloggers to follow, below...

ABOVE: Poppy Dinsey, 25

Get inspired by real-life looks or upload your outfits. A sartorial social network like no other. wiwt.com

ABOVE: Sandra Hagelstam, 24

Edgy and urban, Sandra’s posts make us want to dress just like her. 5inchandup.blogspot.co.uk

ABOVE: Cate Underwood, 22

Her eye for a whimsical shot makes her blog utterly addictive. cateunderwood.blogspot.co.uk

ABOVE: Emily Weiss, 27

The ex-US Voguette’s cult beauty blog is as chic and polished as you’d imagine. intothegloss.com

Related

Bag Hero.jpg

How to set up an online fashion business

hero.jpg

This season's best winter coats

mywardrobe.jpg

The 30 best bags and shoes

Comments

More

London Fashion Week street style

Spotted outside the shows

19 Feb 2017

London Fashion Week blog

Highlights from the shows

18 Feb 2017

Front row stars at London Fashion Week

The frows are hotting up

18 Feb 2017

New York Fashion Week street style

The best looks outside the shows

17 Feb 2017

The Zara jacket everyone's wearing on Instagram right now

No, not that one

by Moya Crockett
17 Feb 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

17 Feb 2017

New York Fashion Week blog

Highlights from the shows

16 Feb 2017

Spring fever: celebrating Stylist's SS17 fashion special

by Amelia Trevette
16 Feb 2017

Karlie Kloss apologises for appropriating Japanese culture in Vogue

“I am truly sorry for participating in a shoot that was not culturally sensitive”

by Sarah Biddlecombe
16 Feb 2017

Front row stars at New York Fashion Week

A-list cheerleaders

16 Feb 2017