Jump to Main ContentJump to Primary Navigation
Top

The rise of the Superblogger

cate.jpg
Emily.jpg
poppy.jpg
Sandra.jpg

An exciting new era of blogging is upon us. Meet the people changing the face of the fashion industry

Think blogging is old news? Its explosion may be over but there are a few power players standing in the rubble. By merging online and offline worlds, they’re building brands to rival celebrities.

Take stylish Swede Elin Kling, 29, whose blog Style By Kling has an army of fans. Her latest venture, a collection with Guess by Marciano launching on 1 November, exemplifies how blogs are transforming into lucrative, multidisciplinary businesses. She’s already collaborated with H&M, launched her own magazine and is the face of Hoss Intropia. Her new line for Guess is beautifully tailored and infused with her Scandi cool, showing exactly why these partnerships work.

And she’s not the only one – Bryanboy, whose blog makes £62,000 a year, is now a judge on America’s Next Top Model, while photoblogger Garance Doré writes for Vogue Paris and Jackie Dixon’s blog, Show Me Your Wardrobe, is now a TV series.

Navaz Batliwalla from fashion blog Disneyrollergirl says, “Blogs like Elin’s are huge media machines. They already have a great following, so it’s no surprise that brands are trying to develop the talents of these super-communicators.”

We’ve picked four of the most exciting new generation of bloggers to follow, below...

ABOVE: Poppy Dinsey, 25

Get inspired by real-life looks or upload your outfits. A sartorial social network like no other. wiwt.com

ABOVE: Sandra Hagelstam, 24

Edgy and urban, Sandra’s posts make us want to dress just like her. 5inchandup.blogspot.co.uk

ABOVE: Cate Underwood, 22

Her eye for a whimsical shot makes her blog utterly addictive. cateunderwood.blogspot.co.uk

ABOVE: Emily Weiss, 27

The ex-US Voguette’s cult beauty blog is as chic and polished as you’d imagine. intothegloss.com

Related

Bag Hero.jpg

How to set up an online fashion business

hero.jpg

This season's best winter coats

mywardrobe.jpg

The 30 best bags and shoes

More

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

17 Aug 2017

This simple Zara dress has been absolutely everywhere this summer

There’s even a blog dedicated to sightings of ‘the dress’

by Moya Crockett
17 Aug 2017

This week's Style List: from luxe glasses to teen queens

Be a travel writer, go Seventies, and perk up your cereal

by The Stylist web team
16 Aug 2017

The internet is incredibly divided over ASOS’ newest fashion item

“How can I start an online petition to stop this?”

by Kayleigh Dray
15 Aug 2017

Primark reckons you’ve been saying its name wrong all these years

Do you say Pry-mark or Pree-mark?

by Kayleigh Dray
15 Aug 2017

ASOS has just made it easier to find your dream outfits

Gone are the days of wondering where that blogger's outfit is from

by Megan Murray
11 Aug 2017

Heidi Klum’s collection with Lidl has arrived, and it's all under £50

*Grabs purse*

by Susan Devaney
10 Aug 2017

The dark secret hidden in Sansa Stark’s costume on Game of Thrones

There’s more to Sansa’s outfit than meets the eye...

by Kayleigh Dray
10 Aug 2017

This is the most popular summer dress on Zara right now

The internet has fallen hard for this unusual high street dress

by Kayleigh Dray
08 Aug 2017

The real reason Kate Middleton carries a clutch bag at all times

Perhaps we’ll start doing this...

by Kayleigh Dray
02 Aug 2017