Jump to Main ContentJump to Primary Navigation
Top

Vanessa Paradis: The ethical face of H&M

vanhero1.jpg
vp3.jpg
vanhero4.jpg

Vanessa Paradis has been chosen to represent H&M's new Conscious range, a selection of sustainable clothes and accessories set to hit stores in March.

Made from materials such as organic cotton, recycled polyester, and the eco-friendly, silk-like fabric Tencel, the brand describes it as "a collection full of optimism for spring."

“I like being part of something like the Conscious collection at H&M," Paradis said. "I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”

Paradis posing in a ruffle-edged yellow sundress and in an embellished zip-up utility jacket with botanical print trousers, all from H&M's new Conscious range

And in a rather more radical eco-friendly commitment, the company will let customers exchange up to two bags of unwanted clothes - from any label - for an H&M voucher, in selected stores. The company says the initiative is the largest of its kind by a retailer and is designed to prevent the clothing from going to landfill.

The Conscious range will also extend across menswear and childrenswear.

Do you go out of your way to buy ethical clothing? Let us know what you think of H&M's Conscious initiative below or on Twitter

Words: Anna Pollitt. Images: H&M

Related

615x330_hero.jpg

Top 20 fashion trends of 2012

snow.jpg

Stylish Ski and cold weather fashion

fabulous-ethical-fashion.jpg

20 ethical fashion finds

Comments

More

Almost half of women won't enter a shop unless there's a sale on

We can relate to that

by Sarah Biddlecombe
28 Mar 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

28 Mar 2017

How millennial pink is redefining femininity

Why the world can't get enough of this new shade

by Harriet Hall
24 Mar 2017

Topshop's full bridal collection revealed (and dresses start at £350)

From vintage-inspired designs to elegant beaded gowns

by Nicola Colyer
24 Mar 2017

This Mango t-shirt is taking over your Instagram feeds

Instagram’s fashionistas are obsessed with this £17.99 top

by Kayleigh Dray
23 Mar 2017

The internet has lost its collective mind over these designer shoes

“Um… what? Is this serious?”

by Kayleigh Dray
22 Mar 2017

Return of the corset: how to wear spring’s biggest accessory trend

Why everyone is getting waisted this season.

by Hayley Spencer
22 Mar 2017

10 fitness brands using sports tech to boost your workout

Exercise gear with extras

by The Stylist web team
21 Mar 2017

Dorothy Perkins is launching its own range of wedding dresses

And they all cost under £175

by Kayleigh Dray
20 Mar 2017

Get ready: that viral coat from Zara is back in stock

And it's available in different colours

by Sarah Biddlecombe
17 Mar 2017