Jump to Main ContentJump to Primary Navigation
Top

Vanessa Paradis: The ethical face of H&M

vanhero1.jpg
vp3.jpg
vanhero4.jpg

Vanessa Paradis has been chosen to represent H&M's new Conscious range, a selection of sustainable clothes and accessories set to hit stores in March.

Made from materials such as organic cotton, recycled polyester, and the eco-friendly, silk-like fabric Tencel, the brand describes it as "a collection full of optimism for spring."

“I like being part of something like the Conscious collection at H&M," Paradis said. "I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”

Paradis posing in a ruffle-edged yellow sundress and in an embellished zip-up utility jacket with botanical print trousers, all from H&M's new Conscious range

And in a rather more radical eco-friendly commitment, the company will let customers exchange up to two bags of unwanted clothes - from any label - for an H&M voucher, in selected stores. The company says the initiative is the largest of its kind by a retailer and is designed to prevent the clothing from going to landfill.

The Conscious range will also extend across menswear and childrenswear.

Do you go out of your way to buy ethical clothing? Let us know what you think of H&M's Conscious initiative below or on Twitter

Words: Anna Pollitt. Images: H&M

Related

615x330_hero.jpg

Top 20 fashion trends of 2012

snow.jpg

Stylish Ski and cold weather fashion

fabulous-ethical-fashion.jpg

20 ethical fashion finds

More

Stars on the front row at London Fashion Week

The people, the parties, the on-point looks

20 Sep 2017

Elisabeth Moss hid secret “f**k you” to the patriarchy in Emmys outfit

We expected nothing less from The Handmaid’s Tale star

by Kayleigh Dray
19 Sep 2017

Five ways to wear ruffles, London Fashion Week's most decadent trend

A romantic and theatrical wardrobe statement

19 Sep 2017

Behind the scenes at London Fashion Week

Candid backstage and party snaps from the capital of style

19 Sep 2017

Join Stylist's fashion crew backstage at London Fashion Week

Immerse yourself in all the behind-the-scene action

18 Sep 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

18 Sep 2017

What the Stylist team are wearing at Fashion Week

Check in here for style inspiration

18 Sep 2017

Amazon trials one-hour Prime Now deliveries with LFW show

Nicopanda capsule collection can be shopped straight from the catwalk

by Anna Brech
18 Sep 2017

Street style highlights from London Fashion Week

From hard-edged metallics to garish cartoon prints and flamboyant throwback trends

by Anna Brech
18 Sep 2017

From pink to pistachio, our favourite gelato moments from Fashion Week

Get the ice-cream trend licked

by Anna Brech
16 Sep 2017