Jump to Main ContentJump to Primary Navigation
Top

Victoria Beckham pays tribute to the Spice Girls in her new fashion campaign

rexfeatures_522259qo.jpg

Victoria Beckham just confirmed what we’ve always hoped to be true: that she is still a Spice Girl at heart.

The former Posh Spice and internationally acclaimed fashion designer opted to stay true to her roots in an advert for her upcoming Target collection, selecting a Spice Girls song for the theme music.

And she couldn't have picked a more classic song, opting for Spice Up Your Life, which shot straight to the top of the charts when it was released in October 1997 and made the band the first ever act to have its first five singles reach the number one spot in the UK.

The 42-year-old shared a clip of the advert, which features models and children dancing to the tune, on her Instagram page last night (below), where it has so far racked up over 362,000 views. 

It didn’t take long for Spice fans to clock the theme music, with excited Instagram users commenting on the clip. One wrote, “So glad you still have your inner Spice Girl in you! #Vivalaposh” while another added, “This Spice Girls track is everything”.

The upcoming collection, which is due to launch in the US on 9 April, features over 200 pieces affordably priced from $6 (£4.90) to $70 (£57.12).


Read more: Victoria Beckham's style transformation


It also marks the designer’s first venture into kidswear, with the collection featuring items for both adults and children.

Filming Spice World in 1997

Filming Spice World in 1997

Brilliantly, VB isn’t the only Spice Girl currently giving a nod to the band.


Read more: How feminism went pop during the reign of the Spice Girls


Earlier this week, Comic Relief released a video of Emma Bunton pranking customers at Heathrow airport by pretending to be a customer service representative with a penchant for using Spice Girls lyrics in her speech.

Watch the hilarious clip below.

Images: Rex Features

Related

rexfeatures_5880931i.jpg

Heath Ledger’s life is being turned into a documentary

iStock-179601864.jpg

Gin fans, get ready: the UK's first ever gin cruise is coming

rexfeatures_8436587ah.jpg

Kate Beckinsale exposes sexist demands of famous film director

Comments

More

How millennial pink is redefining femininity

Why the world can't get enough of this new shade

by Harriet Hall
24 Mar 2017

Topshop's full bridal collection revealed (and dresses start at £350)

From vintage-inspired designs to elegant beaded gowns

by Nicola Colyer
24 Mar 2017

This Mango t-shirt is taking over your Instagram feeds

Instagram’s fashionistas are obsessed with this £17.99 top

by Kayleigh Dray
23 Mar 2017

The internet has lost its collective mind over these designer shoes

“Um… what? Is this serious?”

by Kayleigh Dray
22 Mar 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

22 Mar 2017

Return of the corset: how to wear spring’s biggest accessory trend

Why everyone is getting waisted this season.

by Hayley Spencer
22 Mar 2017

10 fitness brands using sports tech to boost your workout

Exercise gear with extras

by The Stylist web team
21 Mar 2017

Dorothy Perkins is launching its own range of wedding dresses

And they all cost under £175

by Kayleigh Dray
20 Mar 2017

Get ready: that viral coat from Zara is back in stock

And it's available in different colours

by Sarah Biddlecombe
17 Mar 2017

The internet is incredibly divided over Topshop’s newest item

“What fresh hell is this?”

by Kayleigh Dray
17 Mar 2017