Hennes & Mauritz announced back in September that they are launching women-only luxury line & Other Stories– and now they have released a (very) short film to give fashion fans a brief taster of the collection.
Filmed in a documentary-like style, the film tells the story of a day in the life of a Parisian girl through photo snapshots, and waits right until the end of the video to give a blink-and-you’ll miss it preview of the shoes in the Spring/Summer 2013 collection.
The Swedish fashion group, who are also behind Cheap Monday, Cos and Monki, said that & Other Stories would be a new direction for the retailers, producing collections “built around inspiring fashion stories” and with a focus on accessories in “carefully selected materials” as “shoes, bags, jewellery, lingerie and beauty are key for styling and just as important as clothing”. With similar price points to H&M and Cos, & Other Stories will launch in stores and online during spring 2013 in selected European countries.
