Jump to Main ContentJump to Primary Navigation
Top

Vivienne Westwood designs Virgin Atlantic uniforms

hero-=3.jpg
hero.jpg
hero-2.jpg

Doyenne of the fashion world Vivienne Westwood has been unveiled as the new uniform designer for Virgin Atlantic.

The one-time Queen of Punk, famed for her flamboyant designs, has brought a futuristic touch to the airline's iconic red uniforms, with a feminine and flattering silhouette for female crew and a sharp Savile Row-inspired three piece suit in burgundy wool for the men.

The women's uniform features a pencil skirt with "a cheeky dart and double pleat" at the back.

ABOVE: Vivienne Westwood's female crew uniform marries function with form

Westwood, who has seduced the fashion industry with her daring and unconventional take on style for over 40 years, was inspired by 40s French couture cutting techniques and classic tailoring heritage in creating the uniforms.

"My clothes have always got a very strong dynamic rapport with the body- they are very body conscious, they help you to look glamorous, more hourglass, more woman," the designer said. "I design things to help people to hopefully express their personality."

ABOVE: The male crew's uniform fuses a traditional British look with a contemporary feel

Many items of the new uniform will be produced using recycled materials, including recycled bags for the ground staff which will be produced for Virgin through the Ethical Africa Programme, in collaboration with the International Trade Centre. They'll be made using recycled canvas, reused roadside banners, unused leather off-cuts, and recycled brass, produced in the Kibera slum, Nairobi.

"I am always trying to find fabrics that are more friendly to the environment - working with Virgin Atlantic they managed to research into this and find more eco fabrics," said Westwood.

ABOVE: Vivienne Westwood with Richard Branson... say cheese!

Richard Branson said the airline wanted to work with a team who shared "our spirit of adventure, who believe in challenging the status quo and creating something truly memorable."

"Our current uniform has been around for more than 10 years and we have seen other airlines start to copy it," he added.

The collaboration between Westwood and Virgin Atlantic is a long-term project, with emphasis on original design and sustainability. Crew will start trialling the new uniforms from July before they're rolled out in full in 2014.

Take a look at Westwood's designs, above - along with an exclusive photo of Westwood with Branson - and let us know your thoughts on Twitter @stylistmagazine.

Related

makeoverhero.jpg

50 Best Movie Makeovers

Top-50-UK-islands.jpg

Top 50 islands in the UK

Comments

More

Fashion highlights from the week so far

From Kendall Jenner to Diane Kruger by Nicola Colyer

27 May 2016

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

26 May 2016

The latest H&M designer collaboration is here, and we're excited

We are counting the days by Harriet Hall

25 May 2016

About time: a nude lingerie collection for all shades of woman

by Harriet Hall

24 May 2016

20 easy-to-wear, fuss-free work dresses for under £50

Save precious morning minutes by Sarah Biddlecombe

23 May 2016

All the amazing fashion from Cannes Film Festival

Katy Perry's a lady in red and Uma Thurman's in the pink by Nicola Colyer

20 May 2016

Red carpet rebels: the women making their own formal dress codes

Time to ditch the rulebook by Harriet Hall

19 May 2016

This online shopping habit is forcing retailers to raise prices

Are you a serial returner? by Amy Swales

18 May 2016

This week's Style List

Thirty can't-miss beauty products by The Stylist web team

18 May 2016

How to dress for a festival - if you can't stand ‘festival chic’

Because there's more to life than flower crowns and denim hot pants by Moya Crockett

17 May 2016