Jump to Main ContentJump to Primary Navigation
Top

Vivienne Westwood unveils Virgin Atlantic uniform

all-crew.jpg
use-main.jpg
use-this-now.jpg

Let's face it, having Vivienne Westwood design your uniform is pretty damn cool.

The British designer has brought her own unique brand of va va voom to Virgin Atlantic this week, with the unveiling of the airline's new crew outfits.

The hotly anticipated collaboration between Richard Branson's airline and one of fashion's biggest icons was announced last year but has only just officially launched.

Westwood attended a glitsy launch in London last night to mark the occasion, accompanied by Branson and a host of celebrity guests, including Blondie and Mandela actress Naomie Harris.

Female and male pilot uniform - Vivienne Westwood for Virgin Atlantic

Westwood, a doyenne of the fashion world, is famed for her flamboyant designs. The one-time Queen of Punk aimed to bring a pioneering, maverick spirit to the airline's iconic red uniforms.

The designer and her team created a feminine and flattering silhouette for female crew and a sharp Savile Row inspired three-piece suit with a contemporary twist, in a deep burgundy Oxford weave wool for male employees.

We particularly like the gorgeous shoes the female crew get to wear, providing a twist on the iconic Vivienne Westwood hourglass heel.

The double-breasted "drape coats" with cinched waist and oversized collars are also pretty beautiful, uniform or no.

Female crew uniform - Vivienne Westwood for Virgin Atlantic

Westwood, who has seduced the fashion industry with her daring and unconventional take on style for over 40 years, was inspired by 40s French couture cutting techniques and classic tailoring heritage in creating the uniforms.

"My clothes have always got a very strong dynamic rapport with the body- they are very body conscious, they help you to look glamorous, more hourglass, more woman," the designer said. "I design things to help people to hopefully express their personality."

Many items of the new uniform have been produced using recycled materials, including recycled bags for the ground staff that were made for Virgin through the Ethical Fashion Initiative in Kenya, in collaboration with the International Trade Centre. They were made using recycled canvas, reused roadside banners, unused leather off-cuts, and recycled brass, produced in the Kibera slum, Nairobi.

"I am always trying to find fabrics that are more friendly to the environment - working with Virgin Atlantic they managed to research into this and find more eco fabrics," said Westwood.

Vivienne Westwood with Richard Branson...

Richard Branson said the airline wanted to work with a team who shared "our spirit of adventure, who believe in challenging the status quo and creating something truly memorable."

"Our current uniform has been around for more than 10 years and we have seen other airlines start to copy it," he said last year.

Come take a look at how all the star-studded action went down at the Vivienne Westwood uniform launch event last night, in the video below:

Related

rexfeatures-3062751a.jpg

Woman advertises her services as "professional bridesmaid" on Craigslist

candles.gif

Scented candles capture the smell of divorce

rexfeatures-3375927a.jpg

From drunkards to rascal, find out the REAL meaning behind your surname in old-age English

hero.jpg

Barbie's LinkedIn profile aims to 'inspire girls to dream big'

downton-abbey-ladies-photographed-by-alexi-lubomirski-august-2014-harpers-bazaar-uk-online-only-5-.jpg

Downton Abbey stars glam up for high fashion shoot

kate-hero-2.gif

Kate Middleton's best high street looks

Comments

More

How millennial pink is redefining femininity

Why the world can't get enough of this new shade

by Harriet Hall
24 Mar 2017

Topshop's full bridal collection revealed (and dresses start at £350)

From vintage-inspired designs to elegant beaded gowns

by Nicola Colyer
24 Mar 2017

This Mango t-shirt is taking over your Instagram feeds

Instagram’s fashionistas are obsessed with this £17.99 top

by Kayleigh Dray
23 Mar 2017

The internet has lost its collective mind over these designer shoes

“Um… what? Is this serious?”

by Kayleigh Dray
22 Mar 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

22 Mar 2017

Return of the corset: how to wear spring’s biggest accessory trend

Why everyone is getting waisted this season.

by Hayley Spencer
22 Mar 2017

10 fitness brands using sports tech to boost your workout

Exercise gear with extras

by The Stylist web team
21 Mar 2017

Dorothy Perkins is launching its own range of wedding dresses

And they all cost under £175

by Kayleigh Dray
20 Mar 2017

Get ready: that viral coat from Zara is back in stock

And it's available in different colours

by Sarah Biddlecombe
17 Mar 2017

The internet is incredibly divided over Topshop’s newest item

“What fresh hell is this?”

by Kayleigh Dray
17 Mar 2017