Sharmadean Reid, the dizzyingly multitalented entrepreneur behind Wah London, has released her first fashion line in collaboration with Asos - a brilliantly original homage to the late Princess Diana.
The royal's biggest fashion moments are usually associated with her dresses - that famously huge wedding gown, her Dynasty period of huge glitzy shoulder pads and the showstopping drop-waist silk creations topped with a glistening tiara.
But Reid has long been a fan of the princess' off-duty looks, the moments when she was snapped out and about in Chelsea and Kensington, at her most relaxed and wearing clothes more for herself than her public.
Cue oversize cricket jumpers, varsity jackets and oxford shirts, worn with pearl accessories and patent leather loafers.
Reid, who was a stylist before she created the Wah nails empire, also founded the Wah Zine in 2005 - a hip hop fanzine in which she professed her love of Diana's streetwear looks.
“One issue, we did a page called ‘When Di Was Fly’ and myself and Charlotte Roberts from The Mushpit had found all these images of Princess Diana in streetwear ... she always loved bomber jackets, she actually dressed quite American preppy, she even wore Harvard jumpers,” the 32-year-old tells Dazed Digital.
Reid says it was her move from east to west London that pushed her to finally produce a fashion line.
“I didn’t want to do it until I had an idea, and then I had just moved to west London and I felt like a real west London mum, like ‘ah I feel a bit like Princess Diana, dropping the kids off to school’ and I thought: that’s a good idea for a collection, an east London girl moving to west London.”
Though the range is primarily inspired by the fashion icon's streetwear looks, there are dresses that echo some of the style icon's most headline-grabbing looks, such as the LBD she wore in 1994 following revelations of Prince Charles affair with Camilla, and the black halterneck she was photographed in by Mario Testino.
The Uptown part of the collection is available now, while the Downtown range will be released on 24 October.