Maybe it's because it features cats, but we think this video for Victoria Beckham's lower-priced diffusion line, Victoria, is as lovely as her whimsical dresses.
When we first reported on Victoria Beckham's lower-priced diffusion line last year, we predicted big things - and the line sold out in Harvey Nichols in one day, proving the high demand for more affordable versions of Ms Beckham's wearable, feminine designs.
Now, somewhat in keeping with the diffusion line's more girly feel, Victoria has released a quirky fashion video to promote the Spring/Summer 2012 collection. Fashion videos are nothing new - every designer from Chloe to Christian Dior releases something on Youtube these days, but this one has a more playful, fun feel than your average glossy campaign.
Victoria has said she wanted "to appeal to a slightly younger audience – super chic but with a sense of humour and an edge" for the Victoria line, and so chose former model, 27-year-old Quentin Jones to direct the video. What do you think? Is it too cutesy, or charming? Let us know on Twitter.