Jump to Main ContentJump to Primary Navigation
Top

Goodbye white gowns and chignons: meet the alternative brides of Instagram

In every area of our life, we take pride in being unique and forward-thinking, whether it's impressing friends with a glorious dessert at a dinner party or buying an edgy pair of heels.

But perhaps one area we're less experimental with is weddings. Bridalwear is typically white, dainty, angelic... It's beautiful, but it's become a uniform for The Big Day. Millions of brides have stepped into those ivory satin shoes. 

That's why we decided to delve into the world of Instagram hashtags #alternativebride #unconventionalbride and #offbeatbride, where hundreds of women are sharing photos of how they've said "no" to tired old tradition in favour of something fresh and original for their wedding day.

From coloured dresses to quirky prints and flat shoes, these brides are paving the way for a revolutionary (and gloriously individual) new world of wedding style:

Related

instagram wedding.JPG

Inside the wedding of society couple who met on Instagram

hipster-barbie.jpg

Barbie account mocks the picture perfect lifestyle snaps of Instagram

enhanced-21299-1440614084-1.jpg

Artist hand-paints sentimental details onto bridal shoes

ThinkstockPhotos-485784748.jpg

The unexpected rise of the divorce selfie

Nick and Jen Wedding.jpg

The most romantic wedding gesture ever?

rexfeatures_4743880kd1.jpg

The most risque red carpet dresses in history

3345970_7.jpg

Feast your eyes on these unseen photos from Princess Diana's wedding

6.JPG

20 beautiful boho wedding hairstyles

Capture.PNG

Watch these maids of honour sing a truly epic medley for their sister

Comments

More

25 unusual accessories to update your wedding wardrobe

Shoes, bags, jewellery and headgear to perk up your one-wear wedding wonders

by Amy Swales
24 May 2017

22 unusual and awesome Father's Day gifts

Stylish, foodie, boozy, outdoorsy: we've got you covered

by Amy Swales
24 May 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

24 May 2017

Summer looks like jeans that turn into shorts

You didn't know these were missing from your life

by Amy Swales
22 May 2017

A closer look at Pippa Middleton’s wedding dress

One of Britain's most celebrated designers, Giles Deacon, created the gown

21 May 2017

The feminist t-shirt everyone’s talking about on Instagram

It’s time to wear your feminist credentials front and centre

by Kayleigh Dray
19 May 2017

All the best red carpet looks from the 70th Cannes Film Festival

From Winnie Harlow to Susan Sarandon

by Sarah Biddlecombe
18 May 2017

Here’s where to buy Margot Robbie’s beautiful bridesmaid dress

Warning: it doesn’t come cheap

by Kayleigh Dray
18 May 2017

The art of shoes: New Manolo Blahnik exhibition opens in St Petersburg

Master of design

by The Stylist web team
11 May 2017

Why your obsession with Breton tops could give you migraines

A stripe too far?

by Anna Brech
11 May 2017