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#WeWearWhatWeWant: the inspiring body confidence hashtag that’s going viral

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No horizontal stripes. No bikinis. No white. No tight clothes. No ruffles. No bright, bold prints. No buttons. No short clothes…

Yes, when it comes to plus-size fashion, it seems as if there are a lot of outdated and restrictive rules to consider – often leaving women feeling as if they’re allowed to wear nothing but baggy black clothes on a daily basis.

But, as we all know, some rules were made to be broken.

Taking to Twitter, plus-size model and blogger Simone Mariposa decided to create a hashtag which inspires body confidence and positivity across social media.

The 23-year-old explained: “I wanna start a hashtag that showcases plus size women wearing socially ‘unacceptable’ outfits.

“Plus size ladies, RT with, reply to this tweet, or post your favourite outfits with the hashtag #WeWearWhatWeWant.”

The response was absolutely phenomenal, with thousands of women taking to social media to share snapshots of themselves.

Speaking to Buzzfeed News, Simone explained that she had created the campaign after she saw a story about a plus-sized girl being shamed for what she was wearing.

The American-based fashion blogger added that she, too, has previously been judged for her fashion choices – and that it caused her body image to suffer greatly.

She explained: “I stopped wearing my arms and legs out, I stayed away from clothes that accentuated my belly fat, and I was extremely self conscious in public.

“However, after a while, I stopped letting society dictate my wardrobe, and started wearing things that I always dreamed of wearing.”

Simone added that the clothes she had previously dismissed as “unacceptable” had actually served to “make me feel beautiful.”

Many of the women who have shared their own #WeWearWhatWeWant selfies have thanked Simone for starting up the empowering hashtag.

 "Last night I gained the ladyballs to wear a top like this in public. Empowering," one shared.

Another said: “I’m really insecure and rarely post body pics, but this hashtag has really got me loving myself.”

And one woman decided to use the hashtag as a means of schooling people on what being curvier doesn’t mean.

“Plus size doesn't mean ugly,” she said. “Plus size doesn't mean unhealthy. Plus size doesn't mean I'm lazy. Plus size doesn't mean I only eat junk food.

“Plus size doesn't mean my life means less than anyone else."

Overwhelmed by the response, Simone told Buzzfeed that she hopes the hashtag will spark a wider conversation about body acceptance.

“There are countless people out there who still lack that self-love to break their own mental chains of low self-esteem and women like us can possibly help to change that,” she said.

“We can lead by example.”

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