Jump to Main ContentJump to Primary Navigation
Top

Whistles to debut at LFW

whisthero2.jpg
whisthero.jpg
oliv2.jpg

Everyone from the Duchess of Cambridge to Lorraine Kelly is a fan and now British brand Whistles will make its debut at London Fashion Week with an initimate salon show presenting its Autumn '13 collection.

The fashion chain will show the luxury collection in an invitation-only "intimate salon style format" at a secret location in the Capital.

Two shows will take place off-schedule on the morning of Sunday February 17 and will be "reflective of the brand's ethos", the company said in statement.

Colour Block Leather Top, £250 and Leather Stretch Jean, £395, from Whistles Autumn '13 collection, above

Whistles launched its Limited Collection in August, producing luxury items in batches of 20 for sale at select stores and held appointment viewings of the collection during last LFW.

At the time, Jane Shepherdson, Whistles chief executive explained: "We decided to stretch our creative wings this year and allow ourselves the luxury of designing a small tightly-edited collection of what we consider to be the most covetable pieces of the season, in the most luxurious and desirable fabrics.

Sienna Miller in a Whistles top last week, above left, and the Duchess of Cambridge wearing a dress by the high street store earlier this month

"When we had created it, we realised that we couldn't do without it, and it became our Limited Edition. It will only be available in a few places, and only a small number of each piece will be made, but it is the epitome of what Whistles is all about - effortless luxury."

Since Shepherdson's appointment in 2008, the brand has shed its "yummy mummy" image thanks to bolder, simpler designs and endorsement from the likes of the Middleton sisters, Sienna Miller, Kim Sears and style icons Cara Delavigne and Olivia Palermo.

This month it will open a flagship store on London's Dover Street, a move that Shepherdon says "amplifies Whistles position in the market as a contemporary fashion brand leader and compliments the continued growth of our retail store and presence on the high street.”

Words: Anna Pollitt. Images: Rex Features/Whistles

Related

snow.jpg

Stylish Ski and cold weather fashion

hero1.jpg

Daria and Betty Boop model the Spring/Summer 2013 collections

sketch-hero-4.jpg

Interview: Les Mis costume designer

Comments

More

Shoes to make you happy: fancy new footwear to click your heels in

Instant cheer

by Amy Swales
22 Jan 2017

Shop the 40 most extravagant pieces of jewellery under £100

What January blues?

by Sarah Biddlecombe
20 Jan 2017

Fashion designers write thank you letters to Michelle Obama

And not just because they don’t want to dress Melania.

by Moya Crockett
20 Jan 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

20 Jan 2017

37 Valentine's gifts you'll want to buy for yourself

Ditch hearts and flowers for stylish and interesting

by Amy Swales
19 Jan 2017

Why Amanda Seyfried won’t be wearing a white dress at her wedding

The actor is engaged – but she’s not interested in a traditional gown.

by Moya Crockett
18 Jan 2017

Naomi Campbell shares sweet tribute to Kate Moss on her birthday

"I love you wagon"

by Sarah Biddlecombe
16 Jan 2017

This week's Style List

From plant life to shirt goals

by The Stylist web team
15 Jan 2017

New Look have their own budget version of Prada’s new ‘it’ handbag

It’s the ultimate designer dupe…

by Kayleigh Dray
12 Jan 2017

Octavia Spencer on the joy of wearing trousers on the red carpet

“I was able to be freer”

by Sarah Biddlecombe
12 Jan 2017