Jump to Main ContentJump to Primary Navigation
Top

Whistles to debut at LFW

whisthero2.jpg
whisthero.jpg
oliv2.jpg

Everyone from the Duchess of Cambridge to Lorraine Kelly is a fan and now British brand Whistles will make its debut at London Fashion Week with an initimate salon show presenting its Autumn '13 collection.

The fashion chain will show the luxury collection in an invitation-only "intimate salon style format" at a secret location in the Capital.

Two shows will take place off-schedule on the morning of Sunday February 17 and will be "reflective of the brand's ethos", the company said in statement.

Colour Block Leather Top, £250 and Leather Stretch Jean, £395, from Whistles Autumn '13 collection, above

Whistles launched its Limited Collection in August, producing luxury items in batches of 20 for sale at select stores and held appointment viewings of the collection during last LFW.

At the time, Jane Shepherdson, Whistles chief executive explained: "We decided to stretch our creative wings this year and allow ourselves the luxury of designing a small tightly-edited collection of what we consider to be the most covetable pieces of the season, in the most luxurious and desirable fabrics.

Sienna Miller in a Whistles top last week, above left, and the Duchess of Cambridge wearing a dress by the high street store earlier this month

"When we had created it, we realised that we couldn't do without it, and it became our Limited Edition. It will only be available in a few places, and only a small number of each piece will be made, but it is the epitome of what Whistles is all about - effortless luxury."

Since Shepherdson's appointment in 2008, the brand has shed its "yummy mummy" image thanks to bolder, simpler designs and endorsement from the likes of the Middleton sisters, Sienna Miller, Kim Sears and style icons Cara Delavigne and Olivia Palermo.

This month it will open a flagship store on London's Dover Street, a move that Shepherdon says "amplifies Whistles position in the market as a contemporary fashion brand leader and compliments the continued growth of our retail store and presence on the high street.”

Words: Anna Pollitt. Images: Rex Features/Whistles

Related

snow.jpg

Stylish Ski and cold weather fashion

hero1.jpg

Daria and Betty Boop model the Spring/Summer 2013 collections

sketch-hero-4.jpg

Interview: Les Mis costume designer

Comments

More

Paris Fashion Week blog

Highlights from the shows

29 Sep 2016

Kim Kardashian assaulted - are we becoming desensitised?

Gigi Hadid's attacker put his mouth on her bum by Anna Pollitt

29 Sep 2016

Rihanna presents new Fenty x Puma collection

Presumably after the sweaty abolished monarch look by Amy Swales

29 Sep 2016

Paris Fashion Week street style

Chic in the city

29 Sep 2016

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

29 Sep 2016

Sarah Jessica Parker is launching a collection of dresses

Dreams really do come true by Harriet Hall

28 Sep 2016

Don't buy any new shoes before you see these runway trends

Your favourite new kicks by Anna Pollitt

27 Sep 2016

Why this £70 coat from Zara has gone viral

We bet you've seen someone wearing it by Sarah Biddlecombe

27 Sep 2016

The Stranger Things cast are collaborating with Louis Vuitton

The top secret project will be revealed soon by Sarah Biddlecombe

26 Sep 2016

Monki’s feminist campaign celebrates periods, masturbation, and more

The #monkifesto is taking a stand for women everywhere by Kayleigh Dray

26 Sep 2016