Jump to Main ContentJump to Primary Navigation
Top

Whistles to debut at LFW

whisthero2.jpg
whisthero.jpg
oliv2.jpg

Everyone from the Duchess of Cambridge to Lorraine Kelly is a fan and now British brand Whistles will make its debut at London Fashion Week with an initimate salon show presenting its Autumn '13 collection.

The fashion chain will show the luxury collection in an invitation-only "intimate salon style format" at a secret location in the Capital.

Two shows will take place off-schedule on the morning of Sunday February 17 and will be "reflective of the brand's ethos", the company said in statement.

Colour Block Leather Top, £250 and Leather Stretch Jean, £395, from Whistles Autumn '13 collection, above

Whistles launched its Limited Collection in August, producing luxury items in batches of 20 for sale at select stores and held appointment viewings of the collection during last LFW.

At the time, Jane Shepherdson, Whistles chief executive explained: "We decided to stretch our creative wings this year and allow ourselves the luxury of designing a small tightly-edited collection of what we consider to be the most covetable pieces of the season, in the most luxurious and desirable fabrics.

Sienna Miller in a Whistles top last week, above left, and the Duchess of Cambridge wearing a dress by the high street store earlier this month

"When we had created it, we realised that we couldn't do without it, and it became our Limited Edition. It will only be available in a few places, and only a small number of each piece will be made, but it is the epitome of what Whistles is all about - effortless luxury."

Since Shepherdson's appointment in 2008, the brand has shed its "yummy mummy" image thanks to bolder, simpler designs and endorsement from the likes of the Middleton sisters, Sienna Miller, Kim Sears and style icons Cara Delavigne and Olivia Palermo.

This month it will open a flagship store on London's Dover Street, a move that Shepherdon says "amplifies Whistles position in the market as a contemporary fashion brand leader and compliments the continued growth of our retail store and presence on the high street.”

Words: Anna Pollitt. Images: Rex Features/Whistles

Related

snow.jpg

Stylish Ski and cold weather fashion

hero1.jpg

Daria and Betty Boop model the Spring/Summer 2013 collections

sketch-hero-4.jpg

Interview: Les Mis costume designer

More

25 unusual accessories to update your wedding wardrobe

Shoes, bags, jewellery and headgear to perk up your one-wear wedding wonders

by Amy Swales
23 Aug 2017

Does this sneaky fashion detail betray a huge Game of Thrones spoiler?

If this is true, it changes everything…

by Kayleigh Dray
23 Aug 2017

18 unusual wedding dresses for beautifully bold brides

The best dress and accessories inspo we found on the bridal catwalks

by Amy Swales
22 Aug 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

21 Aug 2017

This wedding range has a pretty dismal message for brides-to-be

Because everyone is “slimming down for the gown”, right?

by Amy Swales
21 Aug 2017

This is how to get a refund for those faded Topshop Joni jeans

You'll be trawling your room for Topshop receipts by the end of reading this

by Megan Murray
18 Aug 2017

This simple Zara dress has been absolutely everywhere this summer

There’s even a blog dedicated to sightings of ‘the dress’

by Moya Crockett
17 Aug 2017

This week's Style List: from luxe glasses to teen queens

Be a travel writer, go Seventies, and perk up your cereal

by The Stylist web team
16 Aug 2017

The internet is incredibly divided over ASOS’ newest fashion item

“How can I start an online petition to stop this?”

by Kayleigh Dray
15 Aug 2017

Primark reckons you’ve been saying its name wrong all these years

Do you say Pry-mark or Pree-mark?

by Kayleigh Dray
15 Aug 2017