"We're bored of celebrity-brand collaborations," we think - then along comes Whoopi Goldberg with a completely unexpected and totally kick-ass line of Christmas jumpers.
Rihanna, Gigi and Beyonce are among the stars who've been squeezing every drop of excitement we possess for A-list endorsed fashion in 2016, but Goldberg is reviving the genre with a tongue-in-cheek collection of "ugly" and "strange" unisex festive knits.
The 60-year-old actor/comedian/TV presenter unleashed the new range with the declaration to Vogue.com "I love what we call an 'ugly Christmas sweater.'”
Amusingly after dropping the U-word, Goldberg asks that hers not be labelled as such, telling the website: "You can’t call them 'ugly.' Mine are kind of 'funny Christmas sweaters' or 'Christmas sweaters with a twist.'"
She later told WWD, “I like Christmas sweaters - the stranger the better.”
They are both strange and kind of ugly-beautiful...
“I have a lot of oddness in my brain, and so, this is the kind of stuff that I think about on a daily basis and happily, it all worked out," she adds.
They’re fun and they’re sweet and they’re not nasty and they’re not mean. They’re very loving. And if you’re going to do something for the holidays, why not something positive?
- Whoopi Goldberg
Goldberg has been teasing her fashion credentials with front row appearances at New York Fashion Week and a catwalk cameo in Opening Ceremony's show, then she blew up Twitter last month when she appeared on The View wearing Vetements' famous £900 hoodie.
Alas (or not, depending on your Christmas jumper budget) her 11 designs retail at a very un-Grinchy $139 each (around £114 before shipping costs).
Still, for those of us who begrudge parting with more than a tenner for a Christmas jumper (a little more if it has flashing lights), Goldberg has provided us with a rich source of inspiration and frankly raises the bar for all future festive jumpers. Where else can you procure a design featuring an octopus menorah? Or two santas poised to kiss?
The jumpers, which each have their own name and backstory, are on sale from November 1 at luxury US department store chain Lord & Taylor and Hudson's Bay department stores in Canada.
A photo posted by WhoopiGoldberg (@whoopigoldberg) on