Jump to Main ContentJump to Primary Navigation
Top

Why the whole internet is talking about one dress

the dress.jpg

Kim Kardashian might have tried to break the internet but turns out she just needed one thing: a dress that appears to change colour depending on who's seeing it. 

Ever since it appeared in a Tumblr post on Wednesday, the whole internet has been beside itself debating its "real" colour. 

The fierce debate began when user Swiked shared a picture of her purchased item, and was baffled after her friends saw different colour in the image.

Since then thousands of people have taken to Twitter and opinion is divided into two camps, with one side passionately arguing the dress is gold and white and the other vehemently stating it is blue and black.

Here's her original post: 

The tumblr dress

So, what's the truth? And why does it seem that there are two, or even three options of colours when looking at the dress? 

Basically, it's all down to science. For starters, it's important to consider the way in which our brains interpret different colours.

When you see a “white shirt bathed in yellow sun, for instance, it needs to subtract the yellowness of the sun so that it can see the whiteness of the shirt – and it normally does”, writes Andrew Griffin for the Independent.

But, due to the confusing nature of the background in the picture, how you view the light surrounding the dress will determine what colour you see it as. 

Some people look at the dress and get rid of the blue part because they see the surrounding light as nighttime, so they see it as gold and white.

Others get rid of the gold part because they see the surrounding light as a sunny day, so they see it as blue and black.

Which is why different people can see different colours. In fact, you might see the dress one way earlier on today, and come back to it later and see it as a totally different colour. 

Many people have even tried to create helpful images, with the gradients of colours pictured, to help people decide on the colour of the dress.

Wired magazine spoke to Jay Neitz, a neuroscientist at the University of Washington, who said: “Our visual system is supposed to throw away information about the illuminant [the light] and extract information about the actual reflectance [the dress]. But I’ve studied individual differences in color vision for 30 years, and this is one of the biggest individual differences I’ve ever seen.” (Neitz sees white-and-gold.)

However, despite all this useful scientific explanation, that doesn't get around the fact that everyone is losing their minds over what colour they see dress. 

The dress

Can this help you decide which colour the dress is?

Even celebrities were struggling to determine the colour of the dress:

So, how do YOU see it? Answer our poll below...

By the way, the original dress has been found and it is blue and black and you can buy it here. But don't let that change your minds. 

The dress

Comments

More

Primark is dropping a wedding range just in time for ‘I do’ season

The brand released a preview on social media

by Amy Swales
28 Apr 2017

This summer’s biggest sell-out item is finally back in stock

Get thee to the shops, stat

by Kayleigh Dray
28 Apr 2017

Instagram has fallen in love with these unusual high street sandals

Expect to see them everywhere this summer...

by Kayleigh Dray
27 Apr 2017

These are the 10 most popular fashion brands on social media right now

From Nike to Chanel

by Moya Crockett
27 Apr 2017

Unusual wedding dresses for beautifully bold brides

The best dress and accessories inspo at Bridal Fashion Week

by Amy Swales
27 Apr 2017

Elisabeth Moss' secret tribute to The Handmaid’s Tale on red carpet

Did you spot her outfit’s hidden symbolism?

by Kayleigh Dray
27 Apr 2017

Ikea issues hilarious response to Balenciaga’s £1,670 copy cat bags

Touché.

by Sarah Biddlecombe
26 Apr 2017

Behold Christian Louboutin’s colour-changing unicorn boots

This is love at first sight

by Sarah Biddlecombe
26 Apr 2017

Government slammed for “cop out” response to dress code laws

Your employer can demand you wear heels to work

by Sarah Biddlecombe
21 Apr 2017

This Primark item is going for over double its original price on eBay

Do you own the must-have high street number?

by Kayleigh Dray
21 Apr 2017