Jump to Main ContentJump to Primary Navigation
Top

World of Chanel opens at Harrods

hero1.jpg
chanelteddies.jpg
jacket.jpg
hero2.jpg

This month, Chanel is a guest of honour at iconic London department store Harrods. This exciting collaboration includes an exclusive, limited edition Chanel make-up collection, and the transformation of the entire store into a 'world of Chanel'. Stylists fashion director Alexandra Fullerton (who was lucky enough to attend the launch), explains what to expect at this most magical pop-up.

It starts in the street. Flags with interlocking monochrome double Cs flutter from the walls high above the bustling Brompton Road. Instantly recognisable as the globally recognised logo for Chanel, they herald the arrival of the brand at Harrods.

Next, you'll notice the windows. Wild installations of fantastical taxidermy, wolf-headed models head-to-toe in Chanel ready-to-wear, or mini displays of jewellery and bags in windows pull you in. At 9.50am the windows were surrounded by tourists pressing their noses to the glass for an in-depth look.

Inside the super-sized department store Chanel have opened a pop-up shop including ready-to-wear, handbags, shoes and jewellery. On the ground-floor the shop in shop (complete with beautiful Chanel-inspired carpet and tweed-covered chairs), houses choice accessories, ready-to-wear and perfumes and specific pieces created just for the store.

Stylist were particularly taken with the witty take on Harrods' signature olive green waxed cotton totes, re-branded by Chanel. The make-up hall is also a delicious area to play, have a manicure, try out the limited edition collection, buy a giant bottle of Chance and get snapped in the photo booth.

But the 3rd floor is the where the magic happens. The Promenade is a Chanel dream world. Walking through a pearl curtain into a landscaped courtyard garden, complete with fountain, you're left to wander into a series of rooms - the 2.55 bag room (which shows the iconic bag in production), the couture salon with gowns, the life-sized dolls house with Harrods' teddies decked in this season Chanel and a replica of Karl Lagerfeld's library...

Turning 20,000 square feet of space into the ultimate fashion fantasy, Chanel's Promenade at Harrods is open for the next three weeks.

Related

marcjacobscampaign.jpg

Marc Jacobs' unique ad campaigns

Fashion-Bloggers.jpg

Win up to £1,000 and fashion tickets

Chanel-Knightsbridge-Collection-Lipstick.jpg

Exclusive: Chanel's Knightsbridge collection

Comments

More

22 unusual and awesome Father's Day gifts

Stylish, foodie, boozy, outdoorsy: we've got you covered

by Amy Swales
24 May 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

24 May 2017

Summer looks like jeans that turn into shorts

You didn't know these were missing from your life

by Amy Swales
22 May 2017

A closer look at Pippa Middleton’s wedding dress

One of Britain's most celebrated designers, Giles Deacon, created the gown

21 May 2017

The feminist t-shirt everyone’s talking about on Instagram

It’s time to wear your feminist credentials front and centre

by Kayleigh Dray
19 May 2017

All the best red carpet looks from the 70th Cannes Film Festival

From Winnie Harlow to Susan Sarandon

by Sarah Biddlecombe
18 May 2017

Here’s where to buy Margot Robbie’s beautiful bridesmaid dress

Warning: it doesn’t come cheap

by Kayleigh Dray
18 May 2017

The art of shoes: New Manolo Blahnik exhibition opens in St Petersburg

Master of design

by The Stylist web team
11 May 2017

Why your obsession with Breton tops could give you migraines

A stripe too far?

by Anna Brech
11 May 2017

Katie Piper on how fashion helped her to recover after being attacked

‘It was a way to recognise I still exist underneath the scars’

by Kayleigh Dray
11 May 2017