Jump to Main ContentJump to Primary Navigation
Top

World of Chanel opens at Harrods

hero1.jpg
chanelteddies.jpg
jacket.jpg
hero2.jpg

This month, Chanel is a guest of honour at iconic London department store Harrods. This exciting collaboration includes an exclusive, limited edition Chanel make-up collection, and the transformation of the entire store into a 'world of Chanel'. Stylists fashion director Alexandra Fullerton (who was lucky enough to attend the launch), explains what to expect at this most magical pop-up.

It starts in the street. Flags with interlocking monochrome double Cs flutter from the walls high above the bustling Brompton Road. Instantly recognisable as the globally recognised logo for Chanel, they herald the arrival of the brand at Harrods.

Next, you'll notice the windows. Wild installations of fantastical taxidermy, wolf-headed models head-to-toe in Chanel ready-to-wear, or mini displays of jewellery and bags in windows pull you in. At 9.50am the windows were surrounded by tourists pressing their noses to the glass for an in-depth look.

Inside the super-sized department store Chanel have opened a pop-up shop including ready-to-wear, handbags, shoes and jewellery. On the ground-floor the shop in shop (complete with beautiful Chanel-inspired carpet and tweed-covered chairs), houses choice accessories, ready-to-wear and perfumes and specific pieces created just for the store.

Stylist were particularly taken with the witty take on Harrods' signature olive green waxed cotton totes, re-branded by Chanel. The make-up hall is also a delicious area to play, have a manicure, try out the limited edition collection, buy a giant bottle of Chance and get snapped in the photo booth.

But the 3rd floor is the where the magic happens. The Promenade is a Chanel dream world. Walking through a pearl curtain into a landscaped courtyard garden, complete with fountain, you're left to wander into a series of rooms - the 2.55 bag room (which shows the iconic bag in production), the couture salon with gowns, the life-sized dolls house with Harrods' teddies decked in this season Chanel and a replica of Karl Lagerfeld's library...

Turning 20,000 square feet of space into the ultimate fashion fantasy, Chanel's Promenade at Harrods is open for the next three weeks.

Related

marcjacobscampaign.jpg

Marc Jacobs' unique ad campaigns

Fashion-Bloggers.jpg

Win up to £1,000 and fashion tickets

Chanel-Knightsbridge-Collection-Lipstick.jpg

Exclusive: Chanel's Knightsbridge collection

Comments

More

“The nervous bride’s guide to the nightmare of wedding dress shopping”

It’s Bridal Boutique Bingo! How many veiled horrors will you check off?

by Amy Swales
25 Jul 2017

Where to buy the most iconic party dresses in film on the high street

Including THAT green dress from Atonement...

by Sejal Kapadia Pocha
19 Jul 2017

Daily outfit inspiration with our look at the best dressed A-listers

Casual dressing ideas from stylish celebrities

19 Jul 2017

25 fashionable and functional bikinis for summer 2017

Invest in one of these stylish pieces to see you through the rest of summer

18 Jul 2017

The latest H&M designer collaboration is here and it's fit for a royal

Kate Middleton, Michelle Obama and Alexa Chung are major fans

by Harriet Hall
13 Jul 2017

Meryl Streep has an insane Barack and Michelle Obama handbag

And you really need to see it

by Kayleigh Dray
13 Jul 2017

H&M just announced a collaboration with this very chic French brand

by Nicola Colyer
07 Jul 2017

Nickelodeon has released a seriously retro fashion range for adults

Because who wouldn't want a Rugrats t-shirt?

by Jasmine Andersson
07 Jul 2017

This week’s Style List: jewels, summer scents and statement towels

All your sunshiny needs sorted

05 Jul 2017

This River Island dress is a summer must-have, according to Instagram

Fashion bloggers are obsessed with this high-street frock

by Kayleigh Dray
05 Jul 2017