Iconic supermodel Yasmin Le Bon is the new face of Monsoon.
Just ahead of Mother's Day this Sunday, the Iranian-British model and her daughter Amber star as the faces of the brand's spring/summer 2013 collection, with a '70s inspired campaign shot in Rajasthan, India.
Kaftan, £79, sandals, £25, bangles, 16
Le Bon is the face of Monsoon's Limited Edition Heritage Collection, alongside the eldest of her three daughters.
Amber, 23, also models Monsoon’s collaboration with students from the Royal College of Art and its sister brand, Fusion.
Yasmin's cotton shirt; £45, cotton skirt, £55, sandals £35, necklace, £39 and bangles, £16. Amber's embellished cotton waistcoat, £79, cotton skirt, £55, sandals, £25 and bangles, £16 for set.
The pair joins the high street chain's impressive supermodel alumni, with Rosie Huntington-Whiteley, Lily Donaldson and Alessandra Ambrosio previously fronting campaigns for the brand.
The high-profile collection is being launched to commemorate the high street store's 40th anniversary - and coincides with Le Bon celebrating 30 years in the business.
Amber's cotton tie-up shirt; £45, cotton skirt, £65, sandals £35 and necklace, £22. Yasmin's cotton vest; £16, cotton trousers, £45, sandals £29 and scarf, £35
Rajasthan, which has centuries been the heartland of the hand-block printing technique, was also the location of Monsoon’s original 1974 campaign.
Yes, she is 48 and no, there probably wasn't much Photoshopping involved
The impressive images are the work of renowned fashion photographer Anders Overgaard and were styled by fashion guru Bay Garnett.
The collection is due to hit stores later this month.
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Words: Anna Pollitt. Images: Monsoon/Anders Overgaard