Jump to Main ContentJump to Primary Navigation
Top

YSL manifesto hits London

615_fashion_ysl_1_150910.jpg

The legendary Yves Saint Laurent manifesto will hit London on 18th September 2010 - and there's a special designer treat for the first 2,000 passersby

It's a knee-trembling moment for those in fashion circles and Yves Saint Laurent fans alike - the moment its annual manifesto is handed out to passersby on the streets of the world's most fashionable cities.

The newspaper-size book is free and contains exclusive news and a first look at the fashion house's coming season.

Conceived 'to magnify the field and extend the reach of fashion’, past manifestos have featured iconic images of Kate Moss and Gisele Bundchen. This year Polish Canadian model Daria Werbowy (Vogue cover regular and one of the world’s highest paid models) will grace its pages.

The book has already made its exclusive debut on the streets of New York and goes on worldwide release on 18 September in Paris, London, Milan, Tokyo, Hong Kong and for the first time ever Beirut. Over half a million copies of the manifesto will be distributed globally and the first 2,000 passersby in each city will receive a custom cotton bag designed by Stefano Pilati, the manifesto’s creative director.

A short film about the campaign is available to view at yslmanifesto.com.

Related

SDOB MASTER PR STRIP RGB.jpg

Erin O'Connor's new clothing line

Comments

More

Instagram has fallen in love with these unusual high street sandals

Expect to see them everywhere this summer...

by Kayleigh Dray
27 Apr 2017

These are the 10 most popular fashion brands on social media right now

From Nike to Chanel

by Moya Crockett
27 Apr 2017

Unusual wedding dresses for beautifully bold brides

The best dress and accessories inspo at Bridal Fashion Week

by Amy Swales
27 Apr 2017

Elisabeth Moss' secret tribute to The Handmaid’s Tale on red carpet

Did you spot her outfit’s hidden symbolism?

by Kayleigh Dray
27 Apr 2017

Ikea issues hilarious response to Balenciaga’s £1,670 copy cat bags

Touché.

by Sarah Biddlecombe
26 Apr 2017

Behold Christian Louboutin’s colour-changing unicorn boots

This is love at first sight

by Sarah Biddlecombe
26 Apr 2017

Government slammed for “cop out” response to dress code laws

Your employer can demand you wear heels to work

by Sarah Biddlecombe
21 Apr 2017

This Primark item is going for over double its original price on eBay

Do you own the must-have high street number?

by Kayleigh Dray
21 Apr 2017

Balenciaga is selling a £1,670 version of the big blue Ikea bag

The designer brand isn’t the first to take style inspiration from carrier bags.

by Moya Crockett
20 Apr 2017

Calvin Klein champions age diversity in latest underwear ad

It features women aged 18 to 73

by Hayley Spencer
19 Apr 2017