How sexist can a pair of trousers be? Well when their washing instructions urge the wearer to "Give it to your woman, it's her job" we'd say pretty sexist.
A photo of the garment's label was posted on Twitter by Emma Barnett (@Emmabarnett) yesterday and quickly caused an outcry, with users calling for the brand to be named and shamed. It duly was and Madhouse was revealed to be the maker of the offending chinos at the centre of the Twitter-storm.
But while some found the label spectacularly sexist (a typical Tweet read: "How dare #Madhouse this is 2012 not 1950's!"), other more cynical types decided it was a very clever publicity stunt on the brand's part, designed to garner them plenty of free advertising. Others just thought everyone should lighten up, with one Tweet reading: "Personally, I think the "Give it to your woman label" in the Madhouse trousers is funny, and my girlfriend would laugh about it too. #relax"
Twitter recently took up the cause of Tatty Devine who accused high street chain Claire's Accessories of copying their designs.
What do you think - was this a smart publicity stunt or a massive PR fail? And do you think the power of Twitter has been used for good in this case, or has caused a fuss about nothing? Let us know in the comments section below.
Picture credit: Emma Barnett