The wedding industry is teeming with businesses that offer to plan the Big Day, the honeymoon and even the hen and stag parties, but would-be spouses have always organised their own proposal.
Until now, that is. New British firm The Proposers is offering to jazz up offers of marriage for a fee of £100 and upwards.
Since it was launched in May by Londoners Daisy Amodio and Tiffany Wright, the firm has seen its customer base surge and is even in talks for its own TV show. Triumphs include organising more than 25 proposals; including setting the the scene in an English castle, with the groom-to-be as a knight in shining armour, and arranging a luxury picnic on a secluded Swiss mountainside for a ski-lover to get down on one knee in the snow.
One of the firm's more extravagant proposals involved hiring an art gallery for a man who wanted to fill it with peronalised canvasses of photos and drawings that meant something to his artist girlfriend, with a final piece of artwork asking "Will you marry me?"
The boyfriend above got a yes to his artistic "Will you marry me?"
The firm says brides-to-be who discover their involvement in their partners' proposals are grateful for their help - but when such a personal moment is at stake, some people are naturally skeptical about the service. Are men not romantic enough to plan their own proposal without help?
Co-founder Daisy Amodio told Stylist: "We are not saying 'men if you want a good proposal you have to use us.' Some men are more than capable of proposing by themselves. Something we always remind people of is that women have the help of wedding planners. Why? Because it's their big day and they don't want anything to go wrong so they hire in the experts.
"This is what we are offering to men. For men, the proposal is their time to do something special, something that will be remembered and talked about for years. Women have wedding planners, men have proposal planners."
Proposal planning firms already exist in America, but the pair came up with their business idea after witnessing a man in Hyde Park trying to spell out "Make me the happiest man alive and marry me” in candles on the grass. They pointed out that he had misspelt "happiest" and offered to hide behind a tree to take photos of the moment when his girlfriend arrived.
The service is aimed at "men who need a hand in getting a 'yes'" but The Proposers says it has also helped set the scene for women to pop the question to their boyfriends and has tailored engagement packages for gay people of both sexes.
Despite the suggestion that men tend to control proposals, the service also has a "hint hint" section on its website that it says is for women who want to give their beloved "ideas of how they would like to be proposed to". The company then emails unsuspecting other-halves with pointers and inspiring proposal stories. You've been warned.
Agents of romance or cynical middlemen? Would you hire a proposal planner for inspiration on how to pop the question?How would you feel if you discovered that your partner's romantic proposal wasn't all their own work? Tell us below or @StylistMagazine.
Words: Anna Pollitt. Images: Rex Features/The Proposers