Jump to Main ContentJump to Primary Navigation

Noel Fielding’s controversial Bake Off joke to spark Ofcom investigation?


When it was first announced that Noel Fielding would be taking over from Mel Giedroyc/Sue Perkins as a presenter on Channel 4’s The Great British Bake Off, there were more than a few raised eyebrows. He’s funny, sure, but would he have the same warmth as the original duo? Would he guzzle cakes with as much gusto? Would he dazzle us with an array of outrageously cheesy puns?

The answer, as it turns out, is a big fat yes – with many people praising Fielding’s “more surreal, comedic take” on all of that baking action.

However, in the third episode of the 2017 series (‘Bread Week’), the presenter decided to add some physical humour to his repertoire. And his antics did not go down well on social media.

Read more: Great British Bake Off could have looked VERY different

In the episode, Sandi Toksvig opened up a refrigerator to reveal her co-host huddled up inside it.

Fielding then announced: “Bakers, you are half way through your challenge. Half way through,” before Toksvig closed the door on him.

Sandi Toksvig shuts Noel Fielding into a refrigerator on GBBO

Sandi Toksvig shuts Noel Fielding into a refrigerator on GBBO

Channel 4 later shared a snapshot of the scene on Twitter, captioning it: “Just when you thought @NoelFielding11 couldn’t get any cooler…”

Despite presenting the moment as light-hearted and funny, though, many slammed the show for sending a dangerous message to children.

Ofcom has subsequently received 24 complaints, which could lead to a full investigation.

“We will assess these complaints before deciding whether or not to investigate,” a spokesperson told Digital Spy.

Read more: Mary Berry just served the new Bake Off a tiny slice of shade

However, while the majority of comments about the refrigerator gag were negative, there were some who defended Bake Off from critics.

Of course, this isn’t the only ‘scandal’ that’s rocked this year’s season of the show (although it is undoubtedly the one which has had the most serious repercussions).

Remember how everyone was up in arms over the unusual mini roll recipe, the pre-made fondant incident, the ad breaks, and the frequency of The Paul Hollywood Handshake?

And let’s not forget the absurd ‘fix’ claims that have been made about two-time star baker Steven Carter-Bailey, whose personal Instagram account left viewers convinced he was an undercover pro.

However, the last time Bake Off was threatened with an Ofcom investigation was back in 2014, when they received 800 complaints from viewers over the “Bingate” incident.

During the episode, baker Ian Watters stormed off after discovering his Baked Alaska had melted – with viewers accusing fellow contestant Diana Beard of sabotaging the dessert by removing it from a freezer without his knowledge.

Ofcom ultimately decided not to investigate the incident.

GBBO continues next Tuesday at 8pm on Channel 4

Images: Channel 4


bake off lineup.jpg

Bake Off viewers can’t stop, won’t stop complaining about this mistake

best gbbo tweets bread week.jpg

Great British Bake Off’s Bread Week will go down in Twitter history

gbbo fondant icing prue mary berry 2.jpg

The GBBO scandal that Mary Berry never would have stood for


29 autumn tattoos that capture the magic of the golden season

Think woodland illustrations and sunset hues

by Megan Murray
26 Sep 2017

The greatest life lessons from The Princess Bride

It's been 30 years since it first hit the big screen

by Susan Devaney
26 Sep 2017

These are the four skills you should highlight on your CV

According to the world's top CEOs

by Helen Brown
26 Sep 2017

This woman’s post encourages others to call out sexual harassment

“He tilted his phone up... enough for me to see the picture of my ass”

by Amy Swales
26 Sep 2017

Trump rates Angelina Jolie and Anne Hathaway in newly released tapes

“I don’t think she’s got good skin. I don’t think she’s got a great face.”

by Amy Swales
26 Sep 2017

Depressingly, this TV moment attracted the most complaints of 2017

Don’t we all have bigger things to worry about than this?

by Kayleigh Dray
26 Sep 2017

This TV show has been voted reigning champion of the last 20 years

And no, it's not Friends

by Megan Murray
26 Sep 2017

Everything you need to know about Pretty Woman: The Musical

We already can’t wait for this

by Moya Crockett
26 Sep 2017

Why you'll never fancy that person who REALLY likes you

According to experts

by Nicola Colyer
26 Sep 2017

Krispy Kreme launches seriously spooky doughnuts for Halloween

Trick AND treat, all in one

by Susan Devaney
26 Sep 2017