It looks like Disneyland, but the castle is derelict, Cinderella's carriage has crashed and unicorns are strictly not permitted on site.
The doors to Banksy's latest secret project, a pop-up exhibition called Dismaland, opened last week in Somerset town Weston-super-Mare to a rapturous reception, with queues of eager art fans winding outside the building.
Now for anyone who is yet to get a ticket or unable to visit the park, Banksy has released a promotional trailer and it's a suitably sinister twist on the Disney's amusement park adverts.
The two-minute video begins with a family eating breakfast in a semi-detached house. A narrator says: “Is there something missing in your life? Then stop what you're doing and come to the happiest place on Earth.”
While it looks like an abandoned and dilapidated amusement park situated in a derelict seafront Lido, it is in fact a carefully constructed, fantasy-inspired mess by the English graffiti icon.
There are ten new works by Banksy in the show set on a 2.5-acre site, including the burnt pink castle which is fit with installations on the inside and a distorted statue of Ariel from The Little Mermaid.
Visitors can also expect to see 50 other works by international artists including Damien Hirst. He's created a beach ball which hovers above a sea of blades.
Much like a typical funfair ground, there are game stools where you can win jewellery instead of cuddly toys and an illustrator who draws the back of your head instead of typical caricatures.
Last week, journalists were granted access to the site and they described passing through security checks looking for guns, grenades and unicorns, which can also be seen in the trailer above.
A stream of photos have also been shared on the exhibition's official Instagram page. Get a glimpse into the sinister world of Dismaland below.
A photo posted by Dismaland Park (@dismaland_park) on
The exhibition is open everyday from 22 August to 27 September, 11am – 11pm. Tickets are now on sale for the next seven days and cost £3 per person. Visit dismaland.co.uk.