Jump to Main ContentJump to Primary Navigation
Top

Barbie's LinkedIn profile aims to 'inspire girls to dream big'

hero.jpg
39e1c56a-fd4a-11e3-94fa-22000a9ab58d-original.jpg

With over 150 different 'jobs' under her belt - from pilot to paleontologist - we imagine Barbie's CV would be a nightmare to compile.

But the day has arrived when the iconic doll has her own profile on networking site LinkedIn.

"I got my big break in 1959 to inspire girls to dream big" begins the summary of Barbie's career on the business-oriented social network.

But while the profile unfortunately doesn't feature a mammoth list of her past incarnations- which include astronaut, engineer and ballet dancer - the page has been created in light of Barbie's latest personality, Entrepreneur Barbie.

On one LinkedIn update, Barbie writes, "My new business is "Dream Incubator" where I act as a consultant, helping girls around the world play out their imagination, try on different careers, and explore the world around them. Our company tagline is “If you Can Dream It, You Can Be it!"

The latest doll was inspired by 10 real-life entrepreneurs, including Reshma Saujani of Girls Who Code, a non-profit organization that seeks to empower young women by teaching them advanced computer skills sought after in today’s job market.

Wearing a pink and black belted dress and carrying a smart phone, tablet and briefcase, Entrepreneur Barbie is part of a larger push to rebrand the doll as an empowered woman.

"Alongside Barbie, female entrepreneurs are changing the world, surpassing their goals and showing girls they can be both capable and captivating," Mattel announced last month.

The plastic doll also has her own hashtag, #unapologetic, to help start a conversation for girls, much like Facebook COO Sheryl Sandberg's "ban bossy" campaign, which encourages girls to lead.

"In essence, Barbie is always asked to apologize for what she looks like," said Michelle Chidoni, a spokeswoman for Mattel in in an interview with Time magazine in February. "And the message there is to be unapologetic."

Related

hero.jpg

Meet Entrepreneur Barbie. She carries a smartphone and is 'ready for her next big pitch'

rexfeatures-1851097a.jpg

Critics slam 'Barbie' holiday for little girls

hero.jpg

Meet Lammily, the anti-Barbie doll with a real female body

bethany-hero.gif

Crohn's sufferer sparks trend by proudly posing with colostomy bag on show

venus-hero-more.gif

Meet Venus, the cat with two faces

hero.jpg

Celebrity bridesmaids; the A-list stars who supported their friends on the big day

Comments

More

Always late? Science says it proves something incredible about you…

Good news for all those people who are never, ever on time

by Kayleigh Dray
27 Feb 2017

Are you ready for savoury cheese hot cross buns?

Step aside, currant buns – there’s a new baked good in town for Easter 2017

by Kayleigh Dray
27 Feb 2017

Oscars 2017: La La Land incorrectly announced as Best Picture winner

The awards ceremony was plunged into chaos following the awkward mistake

by Kayleigh Dray
27 Feb 2017

Witches are casting a spell on Donald Trump at midnight tonight

It’s set to be “the largest mass binding spell in history”.

by Moya Crockett
24 Feb 2017

This new yoga class is all about the healing power of gin

Empty your mind… and your glass

by Kayleigh Dray
24 Feb 2017

Best friends build community of tiny houses so they can live together

Welcome to bestie row…

by Kayleigh Dray
24 Feb 2017

Behold Ikea's incredible flat-pack indoor garden

Bring the outdoors in

by Sarah Biddlecombe
24 Feb 2017

Successful women “give up” on the idea of work-life balance, says CEO

Grace Bonney, founder of DesignSponge, says that the idea of a work-life balance is “not rooted in reality”.

by Moya Crockett
24 Feb 2017

Woman becomes internet sensation for documenting life as a third wheel

"Love makes the world go round. Unless you're me."

by Sarah Biddlecombe
24 Feb 2017

First Dates is offering us all free food to sit in the background

Couples and singles can both apply

by Kayleigh Dray
24 Feb 2017