Jump to Main ContentJump to Primary Navigation
Top

Barbie's LinkedIn profile aims to 'inspire girls to dream big'

hero.jpg
39e1c56a-fd4a-11e3-94fa-22000a9ab58d-original.jpg

With over 150 different 'jobs' under her belt - from pilot to paleontologist - we imagine Barbie's CV would be a nightmare to compile.

But the day has arrived when the iconic doll has her own profile on networking site LinkedIn.

"I got my big break in 1959 to inspire girls to dream big" begins the summary of Barbie's career on the business-oriented social network.

But while the profile unfortunately doesn't feature a mammoth list of her past incarnations- which include astronaut, engineer and ballet dancer - the page has been created in light of Barbie's latest personality, Entrepreneur Barbie.

On one LinkedIn update, Barbie writes, "My new business is "Dream Incubator" where I act as a consultant, helping girls around the world play out their imagination, try on different careers, and explore the world around them. Our company tagline is “If you Can Dream It, You Can Be it!"

The latest doll was inspired by 10 real-life entrepreneurs, including Reshma Saujani of Girls Who Code, a non-profit organization that seeks to empower young women by teaching them advanced computer skills sought after in today’s job market.

Wearing a pink and black belted dress and carrying a smart phone, tablet and briefcase, Entrepreneur Barbie is part of a larger push to rebrand the doll as an empowered woman.

"Alongside Barbie, female entrepreneurs are changing the world, surpassing their goals and showing girls they can be both capable and captivating," Mattel announced last month.

The plastic doll also has her own hashtag, #unapologetic, to help start a conversation for girls, much like Facebook COO Sheryl Sandberg's "ban bossy" campaign, which encourages girls to lead.

"In essence, Barbie is always asked to apologize for what she looks like," said Michelle Chidoni, a spokeswoman for Mattel in in an interview with Time magazine in February. "And the message there is to be unapologetic."

Related

hero.jpg

Meet Entrepreneur Barbie. She carries a smartphone and is 'ready for her next big pitch'

rexfeatures-1851097a.jpg

Critics slam 'Barbie' holiday for little girls

hero.jpg

Meet Lammily, the anti-Barbie doll with a real female body

bethany-hero.gif

Crohn's sufferer sparks trend by proudly posing with colostomy bag on show

venus-hero-more.gif

Meet Venus, the cat with two faces

hero.jpg

Celebrity bridesmaids; the A-list stars who supported their friends on the big day

More

The deadly secret hidden within that creepy Game of Thrones hug

Spoilers are coming…

by Kayleigh Dray
18 Aug 2017

Why it’s totally fine if you don’t have a ‘work wife’

Having friends at work is nice – but it’s not the be all and end all

by Moya Crockett
18 Aug 2017

Meteorologist’s epic response to troll who called her “disgusting”

“Enough is enough.”

by Sarah Biddlecombe
18 Aug 2017

Acts of love, humanity and solidarity following the Barcelona attack

In the darkness, there is light.

by Moya Crockett
18 Aug 2017

How you can help those caught up in the Barcelona attack

The ways you can support the victims, survivors and investigation

by Kayleigh Dray
18 Aug 2017

People are furious about Trump’s response to the Barcelona attack

The world is sick of his double-standard on terrorism

by Kayleigh Dray
18 Aug 2017

Ryan Phillipe on how he tackles depression

“I’m thinking about how to focus and steady myself”

by Susan Devaney
17 Aug 2017

Are black girls being forced to grow up too fast?

A study has shown that black girls as young as five are seen as more adult than their white peers

by Kemi Alemoru
17 Aug 2017

Teen receives sickening messages after asking for career advice

This businessman's response was shocking

by Sarah Biddlecombe
17 Aug 2017

We want everything from this new high-street Disney collaboration

Seriously magical

by Megan Murray
17 Aug 2017