It's not the kind of opportunity that crops up every day but if you ever fancied having your vagina anonymously photographed for a major public exhibition, now's your chance.
Creative agency Mother London has enlisted the talents of top photographer Alisa Conan to launch Project Bush, a call to action which aims to trigger "a modern day feminist debate through the lens of a Brazilian."
Having worked with a number of feminist groups over the past month, the team at Mother London want to take feminism "by the short and curlys" - quite literally - by pinpointing the issue of waxing.
As they explain, "We're not pro-bush or anti-bush. We're pro-choice." A philosophy they're celebrating by inviting women of London (and beyond) to have their nether regions photographed in a custom-made "bush booth" next Thursday 3 October at Mother London offices in central London.
The photos will feature in a major public exhibition there, with participants and their friends invited to a private view and debate event.
"We want to display London’s lady gardens in all their variety, and demonstrate the choice that many young women –particularly – may not realise they have when it comes to waxing," the agency said. "Waxing culture has become so mainstream that some young women don’t see it as a choice. So Project Bush is about questioning the status quo, as a means to discuss the state of feminism in 2013."
What are your thoughts on Project Bush? Let us know on Twitter #projectbush.