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The full Beauty and the Beast trailer is every bit as magical as we’d hoped

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It’s a tale as old as time – but Disney’s live-action remake of the Beauty and the Beast (complete with a fresh new feminist twist) has definitely reawakened imaginations across the globe.

Starring Harry Potter’s Emma Watson as Belle, the teaser trailer was a major social event, with thousands of Disney fans desperate to get their first glimpse at the fairy-tale film.

So it makes sense that the full trailer, which runs for almost a full two minutes, generated a lot of excitement when it was released today.


Read more: Emma Watson redesigned iconic Beauty and the Beast ballgown to suit new feminist Belle


Premiering on Good Morning America, the new footage allowed fans a closer look at Watson’s character, as well as Dan Stevens as the Beast, Kevin Kline as Maurice, Emma Thompson as Mrs Potts (the teapot), Ian McKellan as Cogsworth (the clock), Ewan McGregor as Lumière (the candelabra), Stanley Tucci as Cadenza (the grand piano), Luke Evans as Gaston, and Josh Gad as LeFou.

Watch the trailer for yourself below:

As long-time fans of the story will already know, the Beast wasn’t always this way; he grew up as Prince Adam, a selfish and cold-hearted royal. But, when he refused to give shelter to an old beggar woman (who just so happened to be a powerful enchantress) he quickly found himself punished for his sins.

The witch cast a spell upon his entire castle and servants, trapping them all inside their home forever.

However there was, of course, a caveat; the witch offered the Beast an enchanted rose, and informed him that, to break the spell, he must learn to love another and earn their love in return before the last petal falls.

Enter Belle.


Read more: Beauty and the Beast director opens up about solving the problems of the original film


However, unlike the classic 1991 animated movie, Watson’s Belle will be a serious force to be reckoned with.

Watson previously revealed that she wanted her feminist interpretation of Belle to evolve the character's backstory, allowing her to be a more fleshed-out and awesome character than the bookworm from the original.

In the new film, she will be just as curious and kind-hearted as she ever was. However she will be seen putting all of the knowledge gleaned from her incessant reading to good use, designing new inventions to help her avoid all the sexist chores a woman from a “poor provincial town” was supposed to undertake in the 1700s.

Belle’s costumes have also been changed to reflect her new feminist edge.

“In Emma’s reinterpretation, Belle is an active princess,” said designer Jacqueline Durran, who worked closely with the actor on the costumes. “She did not want a dress that was corseted or that would impede her in any way.”


Read more: Emma Watson convinced Disney to give Beauty and the Beast a feminist twist


The movie, directed by Bill Condon, will also feature three new songs, a re-imagined backstory for Belle, and unused lyrics from the original film, Disney recently revealed.

Speaking about the new music to Entertainment Weekly, composer Alan Menken said: “The first time [Our Song Lives On is] sung, it’s Belle’s father singing as he’s completing a music box, and basically it’s [about], ‘How does a moment live forever? How do you hang on to precious moments?’ Then, it’s reprised by Belle, and then it’s the song that’s actually over the end credits at the end of the movie. Disney hasn’t announced it yet, but there’s going to be some wonderful singer on the end credits song.”

Menken continued: “For Evermore is this moment where the Beast now loves Belle, and he realizes that she misses her father, and he acknowledges she’s no longer a prisoner, and when she sees her father’s in trouble, he says, ‘Go to him, go.’ And he voluntarily lets her go. He’s basically singing about how he now knows what love is, as he watches her leave, and he’s climbing up the turret of the castle as she recedes into the distance, just watching her go further and further away.

Days in the Sun is a moment when all of the objects in the castle —and Belle — are going to sleep. Basically, everybody in the castle is having memories of what it used to be when they had their days in the sun. It’s sort of a combination of a lullaby and a remembrance of happier days for everybody.”

Beauty and the Beast is due to hit cinemas 17 March 2017.

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