Ben & Jerry's back gay marriage - Life - Stylist Magazine

ben and jerrys

Ben & Jerry's back gay marriage

Changing the world, one scoop at a time

This morning legendary ice cream brand Ben & Jerry’s announced that it is renaming one of its flavours to support the UK proposal to legislate in favour of same sex marriage. By changing the name of its Oh! My! Apple Pie! ice cream to Apple-y Ever After, the American company is hoping to raise awareness of the importance of the issue during its consultation period.

This isn’t the first time Ben & Jerry’s has put their ice cream to political use; they also renamed their famously delicious Chubby Hubby as Hubby Hubby to celebrate gay marriage legalisation in their home state of Vermont. Ilaria Ida, Ben & Jerry’s European Social Mission Manager said “This is a proud day for Ben & Jerry’s when we can show our support for a cause that’s at the core of our values.”

Ben & Jerry’s has also joined forces with gay rights charity Stonewall to launch an application on Facebook, inviting fans to show their support for the proposed legislation and help convince parliament that it’s time to say ‘I do’ to same sex marriage. Laura Doughty, Stonewall’s Deputy CEO says “We’re truly moved by Ben and Jerry’s support for same-sex marriage in Britain. All people want is to call their long-term relationship by the same name as everyone else. Our strong advice to those who disapprove of same-sex marriage is just not to get married to someone of the same sex.”

Find out more about Ben & Jerry's campaign at benjerry.co.uk and support the campaign on Twitter by using the #appleyeverafter hashtag.

Tags:

Share on

or email.

  • Facebook
  • Digg
  • Delicious

CONNECT WITH STYLIST

Our Most…

The rise of gin snobbery

The rise of gin snobbery

Knowing your cucumber from your liquorice…

More
Top 50 most romantic quotes from literature

Top 50 romantic lines from literature

Losing hearts at first sight, soul-entwining…

More
The Best 100 Closing Lines From Books

The best 100 closing lines from books

Don't judge a book by its cover - instead, try…

More

The instant baristas

Fancy the perfect cup of coffee made to your…

More

Win the perfect night out worth over £850 with Echo Falls

We’ve teamed up with Echo Falls to give one…

More

Win one of two iPad Mini's with Cascade

To celebrate the launch of the brand new game…

More

The Pool slide; the fashion lovers holiday must-have

Even your Mum is considering buying a pair. Yes,…

More
Stylist back issues

Your Vote Counts

Could you go on holiday by yourself?

Could you go on holiday by yourself?