Jump to Main ContentJump to Primary Navigation
Top

Ben & Jerry's back gay marriage

icecream2.jpg

This morning legendary ice cream brand Ben & Jerry’s announced that it is renaming one of its flavours to support the UK proposal to legislate in favour of same sex marriage. By changing the name of its Oh! My! Apple Pie! ice cream to Apple-y Ever After, the American company is hoping to raise awareness of the importance of the issue during its consultation period.

This isn’t the first time Ben & Jerry’s has put their ice cream to political use; they also renamed their famously delicious Chubby Hubby as Hubby Hubby to celebrate gay marriage legalisation in their home state of Vermont. Ilaria Ida, Ben & Jerry’s European Social Mission Manager said “This is a proud day for Ben & Jerry’s when we can show our support for a cause that’s at the core of our values.”

Ben & Jerry’s has also joined forces with gay rights charity Stonewall to launch an application on Facebook, inviting fans to show their support for the proposed legislation and help convince parliament that it’s time to say ‘I do’ to same sex marriage. Laura Doughty, Stonewall’s Deputy CEO says “We’re truly moved by Ben and Jerry’s support for same-sex marriage in Britain. All people want is to call their long-term relationship by the same name as everyone else. Our strong advice to those who disapprove of same-sex marriage is just not to get married to someone of the same sex.”

Find out more about Ben & Jerry's campaign at benjerry.co.uk and support the campaign on Twitter by using the #appleyeverafter hashtag.

Related

aki-masterchef.jpg

Miso ice cream: yum or yuk?

hero-3.jpg

World's weirdest food

guinness-cupcakes.jpg

Guinness Chocolate Cupcakes

Comments

More

Muslim witness of Westminster attack responds to Islamophobic trolls

A picture of the woman walking on Westminster Bridge has been shared widely

by Nicola Colyer
24 Mar 2017

Bright, beautiful and bold Easter cake inspiration

Stylish bake ideas to nick and claim as your own

by Amy Swales
24 Mar 2017

An Avengers-style Disney princesses film could be in the works

24 Mar 2017

All the new emojis set to light up our keyboards

From breastfeeding to broccoli

24 Mar 2017

There's a sex side-effect which benefits you for 48 hours, study finds

It's all about what's known as the sex "afterglow".

by Hayley Spencer
24 Mar 2017

This is how much the houses in Big Little Lies cost

Spoiler: they're VERY expensive.

by Hayley Spencer
23 Mar 2017

Scientists reveal why you need to stop flaking on plans with friends

Don't flake it 'til you make it

by Kayleigh Dray
23 Mar 2017

Revealed: the number one reason that women break up with their partner

The truth hurts

23 Mar 2017

Been zombied? There’s now a name for this confusing dating behaviour

It's time to talk about the zombies of the dating world...

23 Mar 2017

10 female anthems to share with your mum this Mother's Day

The most moving anthems about motherhood by our favourite female artists.

by Alice Vincent
23 Mar 2017