As any woman will testify, advertising for sanitary products has always glossed over the reality of periods – replacing them with a bizarre portrayal of our time of the month. The cramp-free, mood-swing-free women frolicking around with a smile on their face, empowering music, not to mention the somewhat clinical pouring of blue liquid over sanitary towels is a far cry from what really goes on.
One Facebook user took Bodyform to task over this unrealistic approach – writing this on their Facebook wall.
How did Bodyform respond? With this post, and viral video starring the fictional CEO of Boyform.
“Hi Richard. We loved your post on our Facebook page. We are always grateful for input from our users, but your comment was particularly poignant. If Facebook had a "love" button, we'd have clicked it. But it doesn't. So we've made you a video instead. Unfortunately Bodyform doesn't have a CEO. But if it did she'd be called Caroline Williams. And she'd say this…”
From the “Wooah Bodyform” ringtone, to the CEO drinking that infamous blue liquid, the video is a hilarious send-up of Bodyform’s past and current ads, and contains the immortal line “the blood coursing from our uteri like a crimson landslide” . We only hope this video goes viral, and replaces the current adverts for sanitary products on TV.
What do you think of the Bodyform ad? Let us know on twitter @Stylistmagazine or comment below.