Jump to Main ContentJump to Primary Navigation

Bodyform tell the truth about periods


As any woman will testify, advertising for sanitary products has always glossed over the reality of periods – replacing them with a bizarre portrayal of our time of the month. The cramp-free, mood-swing-free women frolicking around with a smile on their face, empowering music, not to mention the somewhat clinical pouring of blue liquid over sanitary towels is a far cry from what really goes on.

One Facebook user took Bodyform to task over this unrealistic approach – writing this on their Facebook wall.

How did Bodyform respond? With this post, and viral video starring the fictional CEO of Boyform.

“Hi Richard. We loved your post on our Facebook page. We are always grateful for input from our users, but your comment was particularly poignant. If Facebook had a "love" button, we'd have clicked it. But it doesn't. So we've made you a video instead. Unfortunately Bodyform doesn't have a CEO. But if it did she'd be called Caroline Williams. And she'd say this…”

From the “Wooah Bodyform” ringtone, to the CEO drinking that infamous blue liquid, the video is a hilarious send-up of Bodyform’s past and current ads, and contains the immortal line “the blood coursing from our uteri like a crimson landslide” . We only hope this video goes viral, and replaces the current adverts for sanitary products on TV.

What do you think of the Bodyform ad? Let us know on twitter @Stylistmagazine or comment below.



Can a feminist enjoy a James Bond film?


Entertaining retro adverts


Abortion: The unheard stories



Woman praises man who stood up against sexual harassment on a bus

“You humanised assault. You didn't turn away.” by Sejal Kapadia

09 Oct 2015

Facebook unveils new buttons that give ‘likes’ an emotive makeover

A new experience that is "elegant and fun" by Harriet Hall

09 Oct 2015

The best illustrators to follow on Instagram

From Bake-Off sketches to whimsical fashion drawings by Sejal Kapadia

08 Oct 2015

One father's perfect response to his son dressing up as Frozen's Elsa

“He wants to be Elsa. He also wants me to be Anna. Game on.” by Sejal Kapadia

08 Oct 2015

The Honest Body Project: new mums bare all in striking portraits

"Society puts so much pressure on women to 'bounce back' after giving birth." by Emily Badiozzaman

08 Oct 2015

What is post sex sadness and why are almost half of us suffering?

46% of women have suffered from the ‘post-sex blues’ at least once by Harriet Hall

08 Oct 2015

TV advert celebrating gender equality is pulled for being sexist

French TV channel makes feminism faux pas by Emily Badiozzaman

08 Oct 2015

Protesters storm Suffragette film premiere to fight for women's rights

When art becomes reality by Sejal Kapadia

08 Oct 2015

Three scrumptious recipes for budding vegan cooks

From aubergine curry to quinoa burgers by Hayley Kadrou

08 Oct 2015

How watching TV could make you a better person

"Film narratives, as well as written narratives may facilitate the understanding of others' minds." by Harriet Hall

07 Oct 2015