Jump to Main ContentJump to Primary Navigation
Top

Bodyform tell the truth about periods

bodyform-hero.jpg
body-form-liquid.jpg

As any woman will testify, advertising for sanitary products has always glossed over the reality of periods – replacing them with a bizarre portrayal of our time of the month. The cramp-free, mood-swing-free women frolicking around with a smile on their face, empowering music, not to mention the somewhat clinical pouring of blue liquid over sanitary towels is a far cry from what really goes on.

One Facebook user took Bodyform to task over this unrealistic approach – writing this on their Facebook wall.

How did Bodyform respond? With this post, and viral video starring the fictional CEO of Boyform.

“Hi Richard. We loved your post on our Facebook page. We are always grateful for input from our users, but your comment was particularly poignant. If Facebook had a "love" button, we'd have clicked it. But it doesn't. So we've made you a video instead. Unfortunately Bodyform doesn't have a CEO. But if it did she'd be called Caroline Williams. And she'd say this…”

From the “Wooah Bodyform” ringtone, to the CEO drinking that infamous blue liquid, the video is a hilarious send-up of Bodyform’s past and current ads, and contains the immortal line “the blood coursing from our uteri like a crimson landslide” . We only hope this video goes viral, and replaces the current adverts for sanitary products on TV.

What do you think of the Bodyform ad? Let us know on twitter @Stylistmagazine or comment below.

Related

craig_gun.jpg

Can a feminist ever really enjoy a James Bond film?

Entertaining-retro-adverts.jpg

Entertaining retro adverts

abortion-stories.jpg

Abortion: The unheard stories

Comments

More

The innovative UK companies with a six-hour working day policy

They're taking inspiration from Sweden and saying no to the toxic culture of presenteeism by Kayleigh Dray

30 Sep 2016

Dessert lovers, we have bad news for you…

Jeremy Hunt is going to give us our just desserts by Kayleigh Dray

30 Sep 2016

London commuters horrified by new ‘tube chat’ badges

“I feel like civilisation is ending…” by Kayleigh Dray

30 Sep 2016

Making A Murderer’s Steven Avery tips Brad Pitt to play him in biopic

“My release is right around the corner…” by Kayleigh Dray

30 Sep 2016

The iconic house from Mrs. Doubtfire is on the market

...for the cool price of $4.5million by Harriet Hall

29 Sep 2016

Hilarious illustrations show the struggle of our twenties is real

We've all been there by Sarah Biddlecombe

29 Sep 2016

Here’s what your zodiac sign says about your career

It's time to take a look at your professional horoscope... by Kayleigh Dray

29 Sep 2016

Taking the pill may increase likelihood of depression

According to a major new study by Harriet Hall

29 Sep 2016

The 20 sexist words that women in Britain want banned

From hormonal to bossy by Kayleigh Dray

29 Sep 2016

Sign us up: the world’s 13 most unusual university courses

One US university is now offering a course based on Beyoncé’s Lemonade...

29 Sep 2016