Jump to Main ContentJump to Primary Navigation

Ebay for breakups: website helps the heartbroken sell unwanted baggage that reminds them of their ex


When moving on from a painful break up, cleansing your environment of everything that reminds you of your ex is a necessary, albeit painful, process.

Well a new site has come up with an all-round solution for shedding your emotional baggage by allowing users to sell everything their old lover gave them, or items around the house that painfully remind them of days no-more. (Ideal if that necklace they gifted you for Valentine’s last year is just too valuable to toss in the trash.)

Never Liked It Anyway is fast becoming the home of the heartbroken.

Homepage of the heartbroken: neverlikeditanyway.com

Homepage of the heartbroken: neverlikeditanyway.com

Call it the eBay for the love sick, the website lets you make a buck on your heartbreak – and is a lot safer than trying to burn it all.

The idea came to Marketing consultant Bella Acton from her own personal experience when a split left her with two (expensive) plane tickets.

“If you look at it, there’s $2 billion in the dating space and zero dollars in the break-up space,” she told Quartz.

Categories on the site include ‘Jewelry’, ‘Bridal’ and ‘Accessories’ – items that are typical romantic gifts or costly wedding day items, such as wedding dresses.

If your partner took a more alternative approach to gift giving, users can upload items into ‘Weird Stuff’ or ‘Everything Else’ categories, too. A green bike currently sits in the latter section.

Currently, the highest price of an item sold on the site goes to a diamond ring that went for $18,500 (£12,235). So users could earn themselves a pretty penny or two.

Never Liked It Anyway

But the founder of the site stresses that it isn’t all about money making off people's emotional misfortune.  Bella said:

“We started Never Liked It Anyway to make moving on easier. It’s a place to shed the stories and the stuff.”

With every item that is uploaded, space is given to allow the user to express why they feel to need to part with the piece, and what they plan to do with the cash to help them ‘bounce back.’

Moreover, people are also welcome and encouraged to submit their own stories about heartbreak and moving forward with their lives, and to read the experiences of others who may be going through similar situations. The top three headlines on the site at present read ‘Cheating Husband’, ‘Pathological Liar’ and ‘Traded in for a Younger Model’.

Never Liked It Anyway also offers editorial content in its blog section, advising people on working through break-ups and moving forward, making it an all-rounder for the newly-single, rather than just a commerce site. Make some extra cash and find a community of people going through the same thing as you? We’re sold.



Emma Watson's remedy for overcoming break-up anxiety


Five knee-jerk break-up responses that do more harm than good


Jennifer Lopez on younger men, cheating and being a love addict


How to survive a broken heart: advice from the A-listers


Why failure is good for you


Life after heartbreak: stars on break-ups and divorce


The most heated, passionate and intense letters ever written


'I got married to myself this weekend; I was ridiculously happy'



“How beauty rituals help me manage my depression”

One writer found comfort in an unexpected place

21 Oct 2016

Stress is genuinely good for you, experts reveal

Forget everything you thought you knew about stress…

by Kayleigh Dray
21 Oct 2016

Must-watch Christmas TV: tune in for Roald Dahl's Revolting Rhymes

Just in time for Christmas

by Sarah Biddlecombe
21 Oct 2016

Bake Off fans, the BBC has already found a replacement show for GBBO

And it's set to hit our televisions very soon...

by Kayleigh Dray
21 Oct 2016

Costa’s fancy new menu includes avocado toast and Prosecco

You may want to dress up for the world’s poshest Costa…

by Kayleigh Dray
21 Oct 2016

Real-life victims of revenge porn share their stories

“Within a week, everyone had seen them… I tried to kill myself shortly after”

by Kayleigh Dray
21 Oct 2016

People diagnosed with a terminal illness share powerful life lessons

“You only get one life – and we need to live it”

by Kayleigh Dray
21 Oct 2016

This gin is officially the best in Europe – and it's from the UK

Gin drinkers, take note…

by Kayleigh Dray
21 Oct 2016

Amazing tasting menus from top UK restaurants for under £50

Total steals from Michelin-starred spots

by Amy Swales
20 Oct 2016

9 hilarious tips for making it in a male-dominated workplace

"Never say anything that sounds like a question, even questions."

by Harriet Hall
20 Oct 2016