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British landmarks made from Jaffa Cakes


With the London Olympics in full swing, we’ve been enjoying one London designer’s Jaffa Cake tribute to all things British.

Challenged by McVitie’s to produce some British themed creations from their Jaffa Cakes, designer Dominic Wilcox (dominicwilcox.com) did the country proud, nibbling his way through 30 boxes of Jaffa Cakes to create an edible selection of British landmarks and icons.

ABOVE: The white cliffs of Dover

Inspired by his friends, who described their own unique ways of eating McVitie’s' iconic cake-cum-biscuit snack, Wilcox used his teeth and fingers to produce the Jaffa Cake-based sculptures, which include a mini Stonehenge, Tower Bridge, Loch Ness Monster and even the white cliffs of Dover.

ABOVE: The Loch Ness Monster

Unsurprisingly, Wilcox had difficulties not to munch his way through his building materials, saying: “One problem I had was when I got distracted by the radio and then looked back to see I had eaten the Loch Ness monster,” he explained.

However we’re pretty sure he had plenty of fun demolishing the delicious models when the time came.

ABOVE: A Jaffa Cake coin

ABOVE: Stonehenge - Wilcox used the orange plastic wrapper from the Jaffa Cake box to get the appropriate lighting effect for a sunset

ABOVE: The Thames on a Jaffa Cake

ABOVE: Tower Bridge, complete with a little Jaffa Cake boat

Find out more about Dominic Wilcox's Jaffa Cake project and see more images at variationsonnormal.com

Images: Dominic Wilcox



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