In today's inappropriate children's toys news, the Fifty Shades of Grey teddy bear is now on sale. Yep, that's right a teddy bear donning a grey suit with "smoldering" blue eyes is currently available to purchase.
While it's probably for adults (not sure which ones would actually want this, mind), the toy is apparently safe for all ages, although you have to remove any choking hazards for anyone under the age of three.
The bear itself is also a fetching shade of grey (obviously) although for some reason it doesn't have shoes. Oh, and did we mention it also has its own pair of handcuffs AND fashionable mask? You can buy the sexy bear here for the price of £53 ($89.99).
It's probably important to note that the character Christian Grey is most famous for his red room of pain, his love of riding crops and being weirdly possessive, so it would seem weird that he's now a cuddly toy.
The erotic film is set to be released next year on Valentine's Day and is being directed by Sam Taylor-Johnson. The film will star Dakota Johnson as Anastasia Steele and Jamie Dornan as Christian Grey, as well as Rita Ora who will play the role of Grey's sister Mia.
The project was originally set back after actor Charlie Hunnam, who was set to play the lead role, pulled out of shooting.
A sneak peek at the Fifty Shades of Grey movie poster was also released last weekend with an image of Ana Steele with the back of Christian Grey.
This image of Liz Lemon sums up how we feel about this.