Cheese toastie fans (aka, everyone) hail the world's first cheese toastie subscription service Cheese Posties.
The genius idea lets subscribers have ingredients for their favourite cheese sandwich sent directly to their home, even when they're not in.
Last month, the entrepreneurs behind Cheese Posties set up a Kickstarter campaign to raise the funds to get the business off the ground and met their target after just a week.
The campaign closed yesterday having racked up almost £4,000.
Fans of the humble grilled cheese sarnie pay £3.99 a week for the snack to be posted - and it's not just a few slices of bread and a lump of cheddar.
The pack of gourmet ingredients, which is designed to fit through letterboxes, combines "artisan breads, fine cheeses and condiments" and can be sweet, savoury or gluten-free.
As well as being the ultimate in convenience, each delivery comes with a bag to toast the sandwich in - meaning less mess.
The only downside is that you have to make it yourself.
Some of the Cheese Postie flavours on offer:
- French Onion Soup - made with gruyere and caramelised onion
- Cheddar and Chorizo
- Pepperjack and Pickle
- Cream Cheese and Balsamic Blueberry
- Chocolate Cheesecake
- Stilton and Rasberry
- Brie, Toffee and Banana
Danny Jennings, 56, and Dave Rotheroe, 26, are the founders of the service. Rotheroe told London24: "Cheese Posties is really about shaking the boat on lunchtimes and pushing the boundaries of a really versatile food format."
It's not the only niche food subscription service to base its business around a letterbox delivery. Healthy snacks firm Graze has become a £50 million a year success story, and smaller food firms are making it easier than ever to avoid the supermarket.
There's even an option for gin through the door thanks to Little Tipples' tiny bottles, while Pact sends hardcore coffee lovers mindboggling flavours such as malt milk chocolate shake and grape and raspberry jelly via the postie.