Sometimes, despite huge advances in women’s rights across parts of the world, it seems as though nothing has changed much in the way of women’s rights since the 1950s when those with a womb were treated as second class citizens.
To emphasise this sad fact, an artist has replaced the misogynistic slogans of 1950s advertising posters with actual things that President Donald Trump has said, juxtaposing the two forms of prevailing sexism that stand some 30 years apart.
Saint Hoax, an anonymous Syrian artist who spends his time between his two homes of Beirut and New York, created the posters for International Women’s Day.
“Initially, I was researching sexist 50s advertisements for a different project I was working on,” Saint Hoax tells Stylist.co.uk.
“As I was going through these misogynistic ads, I couldn't help but link them to all the sexist remarks that Trump made about women.”
What the artist noticed, was that while the way women are represented in the media has thankfully changed considerably since the 1950s, but that, “Sadly, Donald Trump is trying to take America back to the Mad Men era,” – a time when women were subordinate and sexism was open.
While we all know the abhorrent things the POTUS has said, seeing them slapped on top of the shockingly sexist advertising images of the posters, really bring them home as the violent and dangerous rhetoric they are.
The news posters emphasise how powerful the words of the President are, and how they can infiltrate our daily thoughts and behaviours – in the same way visual advertising does.
“I’m hoping that these posters would make people realise that Trump’s “locker room talk” is extremely dangerous especially now since he is the president of the United States and he’s “supposed” to be representing one of the most feminist countries in the world,” says the artist.