Jump to Main ContentJump to Primary Navigation
Top

"Don't Let London 2012's Heroines Disappear"

jess-ennis.jpg
laura-trott.jpg
ellie-simmonds.jpg

Stylist’s Fair Game campaign highlighted that women receive just 5% of all sports coverage. The new secretary for culture, media and sport, Maria Miller, tells us why now is the time for that to change.

“From the moment that Lizzie Armitstead won Great Britain’s first medal, London 2012 looked set to be a fantastic event for women’s sport. And the performances just kept coming: Jess Ennis, Laura Trott, Hannah Cockcroft, Ellie Simmonds, Nicola Adams, Sarah Storey and more. London 2012 became the ‘Women’s Games’

Like most people, I spent a lot of the summer glued to the television. The British media did a fantastic job in championing the success of our female athletes, helping hugely to raise the profile of women’s sport.

But we all know this is not the norm. Women’s sport is largely a rare sight on television. It’s buried in the schedules, if it gets shown at all. For example, how many people know that the England women’s rugby union team reached the World Cup final in 2010, or that the England women’s cricket team are the current world champions?

I want to see more women and girls taking part in sport. Female stars like our Olympians and Paralympians are powerful role models, and their inspiration is vital in encouraging more women and girls to take up sport. Sustained media coverage is a key part to keeping this momentum going.

Women’s sport is buried in the TV schedules, if it gets shown at all

The huge television audiences over the summer have demonstrated that the public have a real appetite for mainstream coverage of women’s sport. When I was appointed, one of the first things I did was write to the broadcasters to ask how this momentum could be continued.

Editorial control must remain with broadcasters, but I hope that by urging them to continue to give space to women’s sport, we can capitalise on this success. If not, we risk the names of our London 2012 heroines fading into the background, losing a once- in-a-generation opportunity.

We, the viewing public, have a responsibility as well. Supply generally meets demand, so it is high time that we told the media what we want. Getting behind Stylist’s Fair Game For Women In Sport campaign is a good place to start.”

Related

rexfeatures_1810661c.jpg

Fair Game in the news

fair-game.jpg

Support Stylist's Fair Game campaign

Jessica-Ennis-hero.jpg

Team GB's Olympic female medal winners

More

20 soothing, beautiful songs guaranteed to help you fall asleep

An expert picks the ultimate classical music playlist

by Sarah Biddlecombe
20 Oct 2017

Puppy dog eyes are a thing and your dog makes them just for you

A study says dogs change their facial expressions when humans are looking

by Amy Swales
20 Oct 2017

Here’s how to buy a house or a flat for the princely sum of £1

It's time to enter the real-estate raffle

by Megan Murray
20 Oct 2017

Oxford University under fire for shocking lack of racial diversity

One MP called the revelations an example of “social apartheid”

by Moya Crockett
20 Oct 2017

This prosecco festival is the best way to start feeling Christmassy

Bubbles, bubbles everywhere

by Susan Devaney
20 Oct 2017

Missing your 16-25 railcard? We have good news for you

Rail bosses have taken pity on cash-strapped millennials

20 Oct 2017

This man’s response to his friend’s period while hiking is everything

“I had NOTHING on me and I was wearing shorts”

by Susan Devaney
20 Oct 2017

Why anxiety makes it harder to follow your intuition

It can have a paralysing effect on decision-making

by Anna Brech
19 Oct 2017

“Why all men must work to stamp out sexual harassment and abuse”

In wake of the Weinstein allegations, one writer argues why men need to be counted

19 Oct 2017

Rage, lust, power and warmth: how it feels to experience ‘red emotions

“I grew up being told my body was terrifying and my voice was unimportant”

by The Stylist web team
19 Oct 2017